Here at Symphonic, we’re very excited to have finally announced our expansion to Asia! With this new development, we’ve hired music industry vet, Guji Lorenzana, to lead business in Asia for Symphonic.🔥
Symphonic Distribution Hires Guji Lorenzana to Lead Business in Asia
Here’s the rundown…
Symphonic is proud to have appointed Guji Lorenzana as our first Territory Manager in Asia. Reporting to Symphonic’s Chief Creative Officer, Randall Foster, Lorenzana will bring his expertise from his prior roles at YouTube Music, Ingrooves Music Group, and most recently Virgin Music Group to Symphonic. Based in Los Angeles, Lorenzana will be responsible for expanding Symphonic’s artist roster and negotiating new business partnerships with Asian companies to grow Symphonic’s presence in the region.
About Guji Lorenzana 
Lorenzana first entered the music industry as both a solo artist and member of the group TFTI, garnering over 20 million streams in the Philippines. He then served as a radio host on Mellow 947 FM in the Philippines, co-hosting popular podcasts like “Good Times with Mo” while also serving as a resident DJ at the largest dance club and entertainment space in Southeast Asia, Cove Manila. After spending more than a decade as an actor, performer, and radio personality, Lorenzana co-founded Open Door Artists in 2017, where he managed a diverse roster of actors and musicians globally, including artists signed with Warner Music Group.
Transitioning to the executive side of the industry, Lorenzana then served as a Music Content Specialist for YouTube Music, managing content for their Philippines region and building relationships with key industry partners. In 2021, he landed the role of Country Manager, Philippines, at Ingrooves Music Group, heading up their expansion into the region and establishing partnerships with labels and streaming platforms. He continued this role as Ingrooves was acquired by Virgin Music Group, helping them to emerge as a key player in the region. He also assisted Virgin in establishing offices in Thailand.
“With Guji’s track record of collaborating with DSPs and growing artists’ presence in the Philippines, we are very excited to bring him on board as we expand Symphonic’s roster in Asia,” said Randall Foster, Chief Creative Officer, Symphonic Distribution. “I have no doubt that we will thrive under his leadership and look forward to seeing all that he accomplishes in the role.”
This exciting expansion marks a significant milestone as we bring our innovative music technology and services to independent artists and labels throughout Asia. We are thrilled to announce our official entry into the vibrant and diverse music scenes across Asia, and looking forward to Guji Lorenzana leading the way in this region. 🎉
