Hashtags can be used for catching the eye of potential fans and industry research. Specifically when used on Instagram, hashtags is a way to conduct an organized search. This can be useful for both consumers and producers amongst virtually any industry today. For a musician, hashtags can be beneficial in a variety of ways.
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From gaining new fans to connecting with similar artists, here are the 5 times to use hashtags on Instagram.
1. When You’re At A Specific Venue, Location, etc…
Concert halls and amphitheaters or festivals usually tag their event at that exact location. This is a great way for you and your fans to easily track pictures and other useful posts.
2. Track Tours
There are many benefits of tracking tours via Instagram. By doing this, you are not only promoting music and shows for fans but also allowing them to connect with one another. This is an excellent way to continue growing your fanbase.
For example, John Mayer used the #SearchForEverythingTour on Instagram to tease tour dates, release video clippings from the tour, and even post pictures of tour merch!
3. Join a Trending Conversation That Your Fans are a Part of
Depending on the type of crowd you attract, hashtags are a great way to interact with your fans. For example, the #OOTD trend is when you post a picture of your daily outfit. This simple but fun idea is one of many ways trendy hashtags allow you to connect with fans in a more personal way by sharing snippets of details about your personal life.
4. Promote New Music Releases
By using a hashtag to identify new releases, the excitement will grow amongst fans for upcoming music, tour dates, etc. When releasing teasers or other promotional materials for new music, using a hashtag throughout that will allow you and your fans to track the progression of the release.
5. Connect with Similar Fan Bases and Artists
This tip can help you to establish a relationship with fans. Your biggest fan might be in Tokyo and by adding #FutureHouse to your post, they can find you on their discover page that contains content from tons of other producers in the same genre.
Don’t make the mistake of thinking hashtags are lame or throw off social media posts because in reality, they can help you to reach and connect with fans. This simple tool is connecting artists and fans on a daily basis and could be your next step spreading more music.