There are more than 2 billion social network users around the globe and it is difficult to believe that there are many of them who are not interested in music. The universal language that connects people–often breaking language barriers–heavily depends on promotion via the Internet and social networking. This presents a big opportunity for rising talents to spread their music across the world and reach new fans. However, reaching new people is perhaps not as important as engaging and interacting with them, so that your influence can spread even further. In order to achieve this goal, we decided to help you with some amazing tips that follow.
Below are 7 amazing tips for engaging with your fans on social media.
1. Analyze Your Audience
Social networks offer you a chance to get to know your fanbase, down to the tiniest details. You can see where your fans come from, their age and other interests. There are also tools that allow you to see which of your content is the most interesting to people so you can have a glance at what type of approa you should pursue.
2. Post Regularly
It is important to show your fans that you are active and eager to share as much as you can with everybody. If you don’t have any recent recordings or studio footage, it would be smart to share some of your thoughts or plans to keep everyone up to date with what’s going on in your life. Make sure to use proper grammar and spelling because followers don’t appreciate poorly written content. If you are not feeling confident enough, you could always use some of these services:
- BestEssays – this service can help you with both writing and proofreading
- Grammarly – a browser-based app that makes sure your content is mistake-free
- ProWritingAid – an app that allows you to proofread and edit your content like a pro writer
- WhiteSmoke – this one could even help you enhance your writing style
- GingerSoftware – available in desktop and mobile version so you could check your content while on the move
3. Post Visual Content
Recent research shows that followers prefer visual content and respond to it better than plain text. Post some rehearsal videos to show everyone how much effort you put into each song. Some photos you took while on tour or backstage video materials are always interesting to fans who will always have something to comment. If there is nothing new to post, repost some of your favorite moments from your personal life, just to show everyone what you are like in private.
4. Organize Giveaways
Everyone likes free stuff, especially if it comes from a musical artist they respect or admire. Organize a giveaway for people that post the most interesting comments or questions. You could offer your CD or concert tickets as a reward and the people will surely get involved. Another excellent giveaway opportunity is reaching a certain milestone. Celebrate 10-20-30 thousand followers by rewarding the lucky ones with some exclusive materials like T-shirts or VIP and backstage passes.
It’s not enough to simply post cool content and expect everyone to respond to it. Don’t be afraid to ask for everyone’s opinion–your fans will be happy to share their thoughts with you. In addition, never miss a chance to respond to comments and messages. Your fans will be happy to see that you are open for discussion and engaged in personal contact with them. Just remember to respect everyone’s position and remain positive at all times.
6. Show Respect for Your Colleagues
Promoting a fellow musician or some new band you like is a good chance to show everyone you respect others instead of being self-obsessed. Don’t think for a moment that the fans won’t notice your kindness and react accordingly. Moreover, it’s a good chance to be promoted back by your peers and see some new faces on your next performance.
7. Schedule Your Posts
Each social network has a ‘prime-time’ during which their respective users are the most active. It is a smart strategy to schedule your posts in such a way that your content is shared when the most active users are online, ready to see what you have next in store for them. You could publish a groundbreaking new sound and it would have little meaning if nobody is there to hear it.
Music and the Internet connect people in a very similar, unique way. Binding the two together gives every musician a chance to make a real revolution. We hope these tips will come in handy for you and your future career; use them wisely.