Every Monday, we’re sharing the latest news and information for the music industry and technology worldwide.
Get your learn on and stay in the know with Symphonic’s Music Biz Monday!
Spotify Opens Discover Weekly Playlist To Advertisers, Beginning With New Microsoft Campaign
Spotify announced today (Jan. 7) that it will begin allowing advertisers to sponsor its flagship Discover Weekly playlist, which generates a 30-song playlist of new music each week based on a user’s listening habits.
The new program will launch in beta with Microsoft as the first sponsor, featuring its artificial intelligence campaign Empowering Us All. (Also, as a point of clarification, it’ll be wrapped across Spotify’s free tier, not its paid tier.)
\\ Read more on Billboard //
TIDAL Launches Personalized Playlists
TIDAL has just launched a new personalized song curation feature on its service called My Mix.
My Mix uses a ‘state-of-the-art’ proprietary algorithm which combines data from users’ listening habits and input from TIDAL’s ‘expertly’ human-curated playlists.
My Mix appears to be TIDAL’s answer to what has become an increasingly standard feature across the music streaming sector.
\\ Read more on Music Business Worldwide //
YouTube Expands Exclusive Partnership With Coachella as 2019 Line-Up is Revealed
Will YouTube’s expanding partnership with Coachella help it boost its Music and Premium numbers?
According to YouTube, over 41 million people logged in to livestream Coachella performances on the video platform last year. 458,000 alone viewed Beyoncé’s live set on Sunday evening, the highest audience yet for a Coachella performance stream.
This year, both have expanded their partnership for Coachella 2019.
\\ Read more on Digital Music News //
Tidal and MQA Deliver Studio Quality Sound to Mobile
Master quality audio streaming is now available to all Tidal HiFi members using Android smartphones, the company announced Monday. Tidal Masters is a partnership with British company MQA (Master Quality Authenticated), which developed technology that makes large music files compatible on any service or device without loss of quality.
\\ Read more on Billboard //
Subscription Streams Accounted for 85% of All Audio Streaming in Q4 2018
Subscription streaming is taking a surprising large piece of the audio-streaming pie. But does that mean there’s a plateau ahead?
BuzzAngle Music has released its 2018 Year-End Report for the US music industry, and it’s got a few surprises.
On the unsurprising side, Drake and XXXTentacion topped the 2018 tally, part of a continued surge in rap and hip hop. Actually, that’s part of a pretty serious surge in streaming overall, particularly audio-specific streams.
\\ Read more on Digital Music News //
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