Music Biz Monday // 4.8

Every Monday, we’re sharing the latest news and information for the music industry and technology worldwide.

Get your learn on and stay in the know with Symphonic’s Music Biz Monday!

Using Spotify Ad Studio, Artist Teams Can Now Measure the Impact Their Ad Campaigns Have on Streaming

Labels and artist teams using Ad Studio have been asking for more insightful ways to understand the impact of their campaigns. Spotify is excited to roll out a new set of streaming conversion metrics that’ll help you understand how those listeners responded after they heard your ad. How many people who heard your ad checked out your music on Spotify? Did your ad perform better with fans that have been playing your music recently or with newer listeners? How many of them saved your music to their library or added one of your songs to a playlist? Check out some of these new metrics.

\\ Read more on Spotify for Artists //

Pandora, SiriusXM Launch Pandora NOW

SiriusXM and Pandora has launched the first cross-platform listening experience since the satellite broadcaster acquired the streaming service. Leveraging Pandora’s listener data, Pandora NOW is be both a SiriusXM channel and a Pandora interactive station and playlist for its combined audience of 100 million listeners.

\\ Read more on Hypebot //

YOUTUBE MUSIC MAKES NEW PLAY FOR INDEPENDENT ARTISTS WITH LATEST ROUND OF FOUNDRY DEVELOPMENT PROGRAM ACTS

The increasing closeness between music streaming services and fast emerging artists might make major labels feel a little uncomfortable – and it doesn’t look like the trend will be going away any time soon.

YouTube Music has just added 11 new artists to its Foundry development program for independent acts and will add an additional set of artists later this year.

\\ Read more on Music Business Worldwide //

Music Is Finally Making More Money Than It Was In 2007

After weathering decades of decline, the global recorded music industry saw its fourth consecutive year of revenue growth in 2018, according to the latest annual review from the International Federation of the Phonographic Industry (IFPI). The IFPI reports that music sales from around the world topped $19.1 billion last year — finally rebounding enough to eclipse the $18.4 billion made in 2007.

\\ Read more on Rolling Stone //

Internet Archive rescues half a million lost MySpace songs

MySpace, once the favorite social network of musicians around the world, made news in March when it was discovered that 12 years worth of music was lost during a data migration.

A small part of that has, fortunately, been recovered by The Internet Archive.

\\ Read more on Mashable //

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