Discogs Launches Self-Serve Advertising Platform

Unless you’ve been living under a rock (no offense if you do), you’ve heard of Discogs. If you haven’t heard, Discogs is essentially the biggest and most comprehensive music database and marketplace on the web.

In a partnership with DanAds, Discogs has launched a new advertising tool that allows businesses of any size to create, launch and optimize highly effective digital advertising campaigns:

Discogs Self-Serve Advertising Platform

*cue confetti cannon*

”We’re excited to provide this new advertising platform to all levels of the music industry, entertainment industry, and ultimately brands as a whole,” states Jeffrey Smith, Director of Partnerships and Business Development at Discogs, “from burgeoning independent artists to heavyweight major record labels, essentially anyone who wants to reach into the largest community of music fans on Earth.”

Discogs has over 6.1 million active users and over 350 million records in their collections. Not to mention the Discogs audience has generated over 1.2 billion page-views and almost 800 million ad impressions. To say the least, utilizing this service opens up a whole new world of advertising connections and resources.

Using Discogs Self Service Advertising Platform will allow you to be fully in control of your advertising campaigns.

For example, you can reach the Discogs huge audience with targeting like, all of the Post Rock music audience in Park Slope (Brooklynn 11215/11217) on their mobile device with targeting for promoters, artists, and labels with specific information to help you make the most out of your campaigns, all with this new feature.

On their dashboard, you’ll have the ability to see campaign stats and analytics once your campaigns are live, adjust targeting, change creatives or pause campaigns as immediately as the results come in. By creating an account, you can create customized digital advertising campaigns to run across Discogs in less than 5 minutes.

Additionally, Discogs is giving you guys 20% off your first campaign when you sign up with the code, “signup20”. This offer won’t last forever though, so you’ll want to make your account sooner rather than later.

To set up your account, go here.

As of now, this is only available for US accounts. However, the service will open up worldwide in the near future.