Triller is a music video app and social platform built for creators, experienced or not. This social video community lets you express yourself and the things you love with seamless videos and the ability to share them in seconds.

Why Should Musicians Use Triller?

With 10 million monthly users, 500 million users across all social media platforms and 45 million downloads, it’s no surprise artists have started using Triller as yet another tool for fan engagement. Triller’s AI-powered editing format makes it easy to produce professional-looking video content all in one place. Additionally,  the platform makes it easy to share your creations across all your other social platforms with ease.

How it works:

1. Pick a song from the Triller catalogue, your Spotify account or your music library.
2. Record / upload a few video takes.
3. Triller’s AI function will automatically edit the videos for you.
4. Add additional effects if desired
5. Post to your Triller and share it across all your social platforms.

What kinds of videos can you make?

Do you like to dance? You can create videos of you dancing along to your newest song. Rae Sremmurd’s Swae Lee used a Triller dance video to promote an unreleased song on Instagram.

Want to spread the word about your newest single? Rising rap stars like Rico Nasty, Queen Key, Lil Uzi Vert and more have all used Triller to make entertaining clips promoting their music. You could act out a scene for a quick music video or respond to one of the many challenges on the app. The possibilities are endless.

Hint: Weekends are the optimal time to post your content for the most engagement.

How to engage your fans:

• Like and comment on fan-generated content
• Repost fan-made content to your Triller account and/or other social media platforms
• Participate in trending Triller challenges that can be found at the top of the “discover” page

What are the challenges?

Triller Challenges give you the opportunity to create your own unique challenges for fans to make videos for. (Ex: a dance challenge or lip-sync challenge) Just write a small description of what the challenge is, then make a more #hashtag for the challenge so all the submissions are easily trackable. Now, you can interact with your fans by liking/commenting/reposting their videos and offer a prize for the best video submission to your challenge. 

Hint: Use the discover page to see what #hashtags are trending and go from there.

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What is Triller Currency?

Select verified content creators are able to receive donations from followers, brands, and music labels for “purpose-driven goals”. (Ex: Raising money for college tuition or new equipment for better content)

What is Gold?

Gold is Triller currency. It can be used to donate to others or others can donate it to you. These can then be exchanged for Gems when you cash out to equate to real cash. 

What are Gems?

Gems are earned from acquiring gold. When you have enough gold, you can turn that into Gems which you can then exchange it for real cash.

How do you get Gold?

Gold can be bought as an in-app purchase through your wallet. Select the amount you want to acquire and follow the payment confirmation prompts that appear.

How do you get Gems?

If you are a verified content creator, you can earn gems through gold your followers gift to you.

What is a Triller Wallet?

This is where you view your gold balance, your gift history and buy gold. If you are a verified content creator, you can also view your gems balance.

Triller’s 15-second videos give you the change to creatively expose yourself to a huge audience of like-minded users. Especially for hip-hop or international artists, Triller is one of the best new ways to get discovered. Check it out.

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Helpful Links: 

Marketing Strategies You Should Know as a Musician

Creative Ways to Engage with Your Fanbase

Best Practices for Maximum Release Potential