As the coronavirus crisis has unfolded, SoundCloud has experienced a 50% surge in creators in the past month alone. In response, SoundCloud’s CEO, Kerry Trainor, released an update offering additional support for its creators during this difficult time. Here’s what they’re doing to help.
SoundCloud Offers $15M in Support for Musicians During Coronavirus Shutdown
Last week, they rolled out their first wave of creator support in the form of a partnership with Twitch, 50% off SoundCloud Pro Unlimited, a resource guide and weekly creator office hours with our artist relations team. Now, they’re implementing a series of new initiatives and over $15M in direct investment to support its creators during this time.
New direct fan-support button for all creators
- SoundCloud has created a simple button for your SoundCloud profile to connect your preferred way to receive direct fan support including Kickstarter, Patreon, Bandcamp, PayPal and more. Click here to get this live on your profile now.
$5M in free promotional support for all creators to drive more plays on SoundCloud
- For the rest of 2020, SoundCloud is giving away all of their Promote on SoundCloud inventory. Tag your SoundCloud uploads #GetMorePlays and their editorial team will select up to 5 artists per week to feature with promotion.
$10M artist accelerator program to support independent creators’ career growth
- SoundCloud is committing $10M to help fuel the careers of independent artists upstreamed from Repost by SoundCloud into their artist services offering, Repost Select. To apply, click here.
If you need assistance during this time, check out these posts to guide you in the right direction:
National Resources for Musicians During the Coronavirus Pandemic
Spotify for Artists to Launch New Feature for COVID-19 Fundraising
We’re glad to see so many companies doing their part to help our community during this time. In times like these where everything is uncertain and stress levels are high, anything helps. If we stand together and continue to support one another, we will make it through this stronger than before.
Good luck to everyone and stay safe out there.
