On July 7th, YouTube unleashed its upgraded Analytics for Artists program with new features galore. Here’s everything you need to know about the many new additions and how it serves to benefit artists like you.
YouTube Expands Music Video Analytics for Artists
“Analytics for Artists, now in YouTube Studio, provides a new and improved view of an artist’s catalog on YouTube. Analytics for Artists will be available for all Official Artist Channels, and provide access to a unique set of features that will equip artists and their teams with the knowledge they need to make the most informed and strategic release plans.”
– YouTube for Artists
Here’s what’s new…
Total Reach // This function gives artists a snapshot of their songs’ impact on YouTube across all fan-uploaded clips, including lyrics videos, dance videos, covers, and more.
Song Detail // This new feature makes it easy for artists to see all of the videos that have been created for a specific song within their catalog.
Comprehensive and Actionable Data // With new and improved data, you get access to how your catalogue is distributed across the entire YouTube landscape and how your audience engages with it. That means impressions, clicks, demographics, retention and engagement data, all in real time.
Access to Real Time Insights // Now, in addition to desktop, artists can access these new insights on the YouTube Studio Mobile app, giving them data and real time updates wherever they are, whether they are on the road or in the studio.
Now, there’s no need to wait to make accurate and prompt decisions. It’s all at your fingertips.
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In Conclusion…
Moving forward, these new additions will benefit artists and their teams in many ways. From promoting fan interaction to understanding their global audience and impact across YouTube, apparently this is just the beginning. — YouTube states they will be unveiling even more features in the near future.
To learn more or to check out their official announcement, click here.
