We talk about analytics a lot. How could we not when they’re so important? As we’ve covered in other posts, there are tons of analytics tools for you to choose from, all of them offering different specs. To break it down, this post highlights the best streaming and sales focused analytics platforms for music managers and record labels. Let’s dive in…
Best Streaming and Sales Analytics for Music Managers and Record Labels
Nielsen Music Connect
As the staple industry standard for measuring success at the album and track level, Nielsen Music Connect (Now owned by Valence) provides stream counts, radio spins, and over 25 years of sales data from over 200 U.S. markets.
Music Connect gives you access to things like, sales, streaming, audience, and social measurement data for the music industry, all in one place. In addition, Nielsen is constantly releasing new features and enhancements every six-eight weeks, making it one of the top enterprise tools for top-tier entertainment organizations.
Best Analytics Tools for Audience Development
How to Evaluate the Progress of Your Marketing Campaign
Instagram Stories Analytics: The Metrics You Need to Know
How to Choose the Perfect Music Analytics Tool
According to Synchtank’s Q&A with Entertainment Intelligence founder Grey Delaney, “Entertainment Intelligence is on a mission to provide the music industry with useful and actionable data. While other data service providers offer surface level data, Ei plugs directly into the top digital platforms to go deep into listener trends and behaviours.”
Entertainment Intelligence essentially gives you access to tools similar to the ones major labels utilize like Global Market Index for entertainment data, streams, a “Heartbeat” Feature (which allows catalog owners to see when older tracks are picking up steam again), and Indie Benchmarks.
Instrumental works by leveraging data science and machine learning for the ultimate A&R scouting and discovery tools. This platform offers artists, labels, publishers, sync agencies, live promoters, talent agencies, and brands insight into unknown talent just waiting to be discovered.
Symphonic SMS Tools
As a Symphonic client, you get access to some very helpful analytics tools right in our SymphonicMS that track key information from Spotify, Apple Music, iTunes, Beatport, and more. Under the Analytics menu, you can access pages that provide data like:
- Up-to-date streaming data from Spotify and Apple Music, with detailed breakdowns by artist, track, release, territory, and partners
- Daily iTunes and Beatport download counts and overall download trends
- Important Beatport statistics, such as subscriber counts and charting songs
All of these pages can be easily leveraged to help answer critical questions, such as how new releases are performing, where your audience is located, and which platforms your music is performing best on.
There are many platforms out there that specialise in data analytics like these. However, it’s up to you to analyze what you want to get out of your data in order to move forward with confidence and make educated, proper decisions for your clients’ needs.
Hopefully, this post has narrowed down your search for the perfect analytics platform for you, or at least given you an idea of where to start. — Good luck!