Spotify has rolled out a new campaign tool to help artists promote their latest album or EP on Spotify. Introducing, Spotify Marquee. Here’s the rundown..
Everything You Need To Know About Spotify Marquee
Familiar with pop-up ads? — This is a version of those you actually won’t hate.
Marquee is a full-screen, sponsored recommendation of your new release to Spotify Free and Premium listeners who have shown interest in your music and have the potential to listen more.
Why use it?
When the Marquee pops up, listeners are nudged to check out your newest release and explore.
- You can market your music in a purely musical environment.
- No need to waste ad spend in cluttered spaces.
- Track exactly how your listeners engage with the release after seeing the Marquee.
How much is it?
Marquee is priced on a cost per click basis. — That way, you can choose your budget and how many clicks you want to get.
Currently, Marquee is available in beta in the US and Canada.
Interested in trying it out for yourself? // Click here to learn more…
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November 11, 2020