For this week’s client spotlight, we’re showing love to pop artist Kendra Erika.
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I’ll be dreaming of a winter wonderland tonight ❄️🤍 “Avalanche” video makes overnight landfall
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Avalanche is almost here, and I’m shivering just thinking about it! 🥶😉 Photo by @tolgakatas
Get to know Kendra Erika
Kendra Erika is a #1 Billboard Recording Artist/Songwriter from Boca Raton, Florida. She has achieved 5 Top Ten songs on the Billboard Charts in less than three years.
Kendra’s recording style developed from the eclectic vibes of her surrounding musical culture and community. Focused on being truthful to her core artistry and authentic to whom she is, Kendra brings a dynamic cinematic experience to everything she produces. Trained in classical and jazz, she draws inspiration from artists like Lana Del Rey, Solange, Ellie Goulding, and London Grammar who make engaging and emotional music that is felt in the bones.
Four of her Billboard charting songs were produced by Grammy-award winning producer Damon Sharpe. Kendra has performed in major music clubs around the world and has opened for international pop-artists including Jason Derulo.
Before the world shut down due to the COVID-19 pandemic Kendra was able to meet with writer/producer Mark Mangold (Cher, Michael Bolton, Laura Branigan) in his Manhattan loft to collaborate on the creation of “Avalanche.” When asked about the creative process of collaborating with Mangold, Kendra said, “He came up with the chord progression, and then he pressed record on his vintage recording device, and we started singing what we heard, and the first melody I heard is what is now the first and second verse. The lyrics just began pouring out of us when it came time to put this melody into words.” But at that point “Avalanche” was just a piano and Kendra’s vocals, until they brought in the original drummer for John Mellencamp, world-renowned drummer Kenny Aronoff (John Legend, Stevie Wonder, John Mayer, Alicia Keys) to put his percussive magic on the track. Kendra describes, “It elevated it wonderfully, so the build-up could really intensify that avalanche effect beautifully in the song.”
\\ Watch the lyric video for “Avalanche” //
Stream Kendra Erica on Spotify
CONNECT WITH KENDRA ERIKA
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