Instagram Ad Basics for Musicians

Interested in advertising on Instagram? No problem. The possibilities are endless, and Instagram makes advertising easy for beginners and experts alike. Before you get started, here’s a rundown of everything you need to know…

Instagram Ad Basics for Musicians

About Instagram Ads

It’s important to remember that Instagram is a visual content filled platform. Users are not as prone to clicking on things here compared to other sites like Facebook and Twitter. That means your ads need to be as visually appealing as possible to catch the attention of the viewers.

As a musician, you can use Instagram ads to advertise anything from new tracks, albums, and playlists to tour announcements, merchandise releases, music videos and more. Whatever you’ve got going on, you can get major traction with Instagram ads.

Types of Instagram Ads

There are many different types of ads to choose from, including:

• Image ads
• Stories ads
• Video ads
• Carousel ads
• Collection ads
• Explore ads
• IGTV ads
• Shopping ads
• Reels ads

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Sharpen your skills…

Advertising AMA with Andrew Faraone

How To Determine Your Marketing Budget As An Independent Artist

How to Evaluate the Progress of Your Marketing Campaign

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How do you choose the right ad type for you?

Because there are so many types of ads to choose from, it can be overwhelming to choose just one. Luckily, Instagram’s Ad Manager is build with the ability for users to try out multiple options before running the real thing.

In the meantime, think about your goals in mind.

• Are you trying to drive fans to your website or other social platforms?
• Are you trying to drive purchases?
• Maybe you just want to drive users to Spotify to stream your latest album?

It’s up to you, but it’s important to consider this before you choose any ad at random. Each of them offer different benefits. For example, Stories, IGTV and Reels ads are typically better for driving video views. On the other hand, Shopping and Collection ads are best for driving ecommerce purchases.

Ready to get started? // Click here to learn how to create Instagram ads in the Facebook Ads Manager. OR you can create ads directly within Instagram by following these steps.