Holiday Music Planning Live Q&A

Interested in learning directly from some of the best in the game? Come check out our Live Q&A on holiday music planning with experts from Symphonic and PlayNetwork. Here’s what to expect…

Holiday Music Planning Live Q&A

Date: July 27th, 2021

Time: 3 pm EST

Where: Zoom

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In this live Q&A, you’ll learn things like:

• How to plan a holiday release
• How to create a timeline for your holiday release
• What makes a good new release
• What programming looks like for the holidays, and so much more…

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Meet Your Panelists

AJ Alvarez, Director, LATAM Marketing at Symphonic Distribution

AJ Alvarez brings a wealth of diversified experience from digital sales and marketing to cultural festival management. Before joining Symphonic while at VP Music Group, Alvarez designed digital single and album rollout timelines and advised on digital strategy for numerous projects; including the 2017 Grammy-nominated album, Everlasting from reggae band Raging Fyah. In addition, she has worked to develop the VP YouTube audience, increasing subscribers to the channel to well over 600,000 subscribers, implemented strategies, built the label’s Spotify playlist followers an average of 87% for each one, and was also instrumental in creating advertising campaigns across search engines and social media in multiple languages.

Grady Tyree, Label Relations / Procurement Manager at PlayNetwork

Grady Tyree, the label relations / procurement manager at PlayNetwork. After watching KoRn destroy Atlanta as part of the 1997 Lollapalooza tour, he knew he wanted to work in music. He has been in the industry for over 20 years, starting out at Sony Music Entertainment working in four markets (Atlanta, Detroit, Chicago, and Seattle) before landing a job at Easy Street Records and making his way to PlayNetwork in 2012. Grady is a “gatekeeper” of sorts; content has to go through him before it hits their vast library. Grady is also co-chair toPlayLive events for our in-house concerts.

Mark Campbell, Music Supervisor at PlayNetwork

Mark Campbell is a musician, producer, and DJ with over 25 years in the music industry. He began his career as a music supervisor with PlayNetwork in 2009. A lifelong fan of music, his connection was established early on with childhood trumpet lessons and an upbringing in a very musically-influenced home. As a music supervisor, he curates and programs custom music playlists for national and international brands that align with their brand pillars and consumer demographics.

Alex Espinosa, Music Supervisor at PlayNetwork

Alex Espinosa’s music industry experience spans from radio to a large digital brand music provider where he manages multiple high profile clients, creating unique atmospheres and environments within their commercial spaces. From there his experience has further developed as a music product marketing expert, overseeing all products from conception to client delivery to artist management, helping develop music synergies within the band as well as multiple outlets including tours, club dates and more.

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