Music Marketing

124 Ways to Promote Your Music

Janette Berrios
Janette Berrios
October 20, 2021
3 Mins Read
A man promoting music while djing in front of a light beam.

Finding creative ways to promote your music can be a struggle for many artists. To get the creative juices flowing, here are 124 ideas to help you out. Here’s the rundown…

124 Ways to Promote Your Music

  1. Distribute to online stores with Symphonic
  2. Include your lyrics with distribution to be included in Genius, Spotify, etc.
  3. Utilize social banners to direct traffic to your music
  4. Stream on Spotify
  5. Promote your personal Spotify playlists
  6. Get featured on Spotify official playlists
  7. Spotify Codes
  8. Spotify Ads
  9. Share on Spotify Playlist Exchange
  10. Ask your artist friends to add your music to their playlists
  11. Sell Merch on Spotify
  12. Create a Spotify Green Room
  13. Stream on Pandora
  14. Create a Pandora Radio Station
  15. Create a Pandora Ad
  16. Create an message on Pandora
  17. Stream on Amazon
  18. Get on Amazon Playlists
  19. Create an Amazon Station
  20. Sell Merch on Amazon
  21. Encourage fans to use Alexa for streaming your music (Voice Strategy)
  22. Create YouTube Videos
  23. YouTube Networks (ex. Trap Nation)
  24. Monetize your videos on YouTube
  25. Community feature in YouTube
  26. YouTube Channel Memberships
  27. Virtual meet and greets
  28. Promote on Soundcloud
  29. Soundcloud Ads
  30. Monetize on Soundcloud
  31. Join a SoundCloud repost network
  32. Sell on Bandcamp
  33. Bandsintown
  34. Traxsource Charts
  35. Beatport Charts
  36. Beatport Mixes
  37. Shazam the song from the artist’s profile with a message
  38. Submit your music for Sync Licensing
  39. Repurpose music video content
  40. Distribute your Music Video
  41. Create teasers of music videos
  42. Create BTS content on your video
  43. Create a lyric video
  44. Create an visualizer video
  45. If it’s an acoustic song, create a remix. If it’s a produced song, create an acoustic version.
  46. Create visual content on the remix and acoustic versions
  47. Promote on Facebook
  48. Share on Facebook Groups
  49. Advertise on Facebook
  50. Do a Facebook Live
  51. Do a Facebook Group Meeting Room conversation
  52. Create content on Instagram
  53. Create IG Reels
  54. Create IGTV
  55. Instagram Ads
  56. Do an IG Live
  57. Start a Instagram DM Group with super fans
  58. Do a giveaway
  59. Create a filter for Reels/Stories
  60. Create Snapchat videos
  61. Snapchat Ads
  62. Share on Twitter
  63. Twitter Ads
  64. Twitter Voice Messages
  65. Google Ads
  66. Display ads in blogs
  67. Get your music on TikTok
  68. Create your own TikTok Challenge (or create your own hashtag)
  69. Advertise on TikTok
  70. Go live on TikTok
  71. Start a Podcast
  72. Feedback groups (ex. Facebook)
  73. Link your music on dating apps (Literally – this is a thing.)
  74. Splice’s Community Section
  75. Twitch
  76. Stageit
  77. Patreon
  78. Reverb Nation
  79. Meta Pop
  80. LinkedIn
  81. Artist Union
  82. MixCloud
  83. Songkick
  84. Create Memes of the song and share to socials
  85. Share on Google Groups
  86. Share on Reddit
  87. Mailchimp (Use it to create a newsletter for your fans)
  88. Have a call (listening party, meet and greet with your fans)
  89. Promote on Clubhouse
  90. Gigs
  91. Host a listening party
  92. Do a pop-up show to perform the song in a public or private location
  93. Get a billboard
  94. Capture live footage at a show and repurpose it with the single in the background
  95. Encourage people to create UGC (user-generated content)
  96. Printing CD’s
  97. Pressing vinyl
  98. Making cassettes
  99. Share it with close family and friends
  100. Start an SMS campaign and give the song to your superfans early via text
  101. Word of Mouth
  102. Merch
  103. Collaborating with other artists
  104. Networking at music conferences
  105. Reach out to blogs
  106. Secure a premiere
  107. Utilize a press partner to do a social takeover a gig
  108. Start an influencer campaign
  109. On your website
  110. Online Radio
  111. Radio
  112. Hire a Radio promoter
  113. Hype Machine
  114. Sending your music to well-known artists
  115. Play MPE
  116. EPK
  117. Competitions (ex. Unsigned Only)
  118. SubmitHub
  119. Spinnin Records Talent Pool
  120. Create a station on Stationhead
  121. Partner with a popular station on Stationhead
  122. Instagram Stickers
  123. Create custom GIFS for socials
  124. Hire a publicist
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