Sponsorships, partnerships, influencer ads… These can all feel like elusive opportunities for musicians, but make perfect sense for both parties. Established musicians see high engagement rates and follower counts across social media platforms and have the perfect audience that many brands spend their time trying to penetrate. Want in on the action? Here are some brands who have been known to partner with musicians on the regular…

Five Brands That Partner With Musicians

According to MusicWatch,

• 51% of Twitter users use it to follow or get updates from music artists and bands
• 56% of Instagram users are viewing and engaging with posts from artists and bands.

Of the top five categories of celebrities or public figures followed, music artists and bands lead the way with 57% across all platforms. These figures should convince any brand that musician partnerships are the best way to advertise online, and many brands have already tapped into this incredible market.

Taco Bell

Taco Bell’s Feed the Beat program has helped support more than 1,700 artists/bands. Along with providing promotions to help the bands build their fanbase, Feed The Beat supports touring musicians with $500 in Taco Bell gift cards – no strings attached. Feed The Beat’s motto is “Free Food. Great Music. That’s Feed The Beat.” Beyond providing tour fuel, the Feed The Beat program also helps out various artists by doing things such as giving them a stage at events around the country and featuring their music in national television commercials. Plus, you get to say you’re sponsored by Taco Bell. // Click here to check out the rule for entry, contest dates, how to get started, and more. 

Thread Society

Thread Society is a clothing company that sources premium fabrics from ethical providers around the world, carefully selecting them to offer the highest quality clothing to their customers. Offering premium quality basics, Thread Society also creates insanely comfortable merchandise for artists.

From sponsoring Emo Raleigh to sending influencer packages, Thread Society loves staying involved in the music scene and local communities, and are open to partnership ideas. // Email info@threadsociety.com with a professional pitch for more information.

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VANS

Calling all singers, rappers, drummers, even flutists, VANS is giving undiscovered and up-and-coming musicians the chance to share their talents with the world. Whatever your musical vice, sign up and enter for the chance to perform with YUNGBLUD. Judges will pick a “Final Five” to perform in a digital battle for the Grand Prize. // Content will be posted and shared on vans.com/mw and on their social platforms. Don’t miss your chance!

Hope For The Day

For those looking for more meaningful partnerships, Chicago’s Hope For The Day is a brand that consistently partners with musicians across the country to deliver a message of hope. HFTD’s mission is “proactive suicide prevention by providing outreach and mental health education.”

Breaking the silence, HFTD began by just having simple conversations surrounding the taboo topic of suicide. Musicians are people too, and those in the music industry often suffer in silence. Many bands and artists have successfully partnered with Hope For The Day by repping their merchandise, encouraging contributions on stage, including their promotional items on their merch tables and more. Not only will you be making a difference for a meaningful cause, but you’ll be recognized as an artist who is truly paying attention. // Visit https://www.hftd.org/about-hftd for the contact page.

Pabst Blue Ribbon Music Society

Beer and music… There truly isn’t a better combination.

Pabst Blue Ribbon has been around for over 170 years. For all that time, they’ve been supporting the arts and music community along the way. Their new “Sound Society” “will celebrate fearless artists across America, seeking out alternative venues, partnering with unique local crews and commissioning innovative creatives to produce exclusive pop-up events that get fans up-close and personal with artists who have something to say.” 

This new program includes working with artists and events of all genres that encourage community ties and positive impacts. // Visit this link to find out how to get involved. https://pabstblueribbon.com/contact-us/

In Conclusion…

Be sure to include a professional pitch about what kind of relationship you’re looking to build! The point is for both parties to benefit from the partnership you’re proposing, so keep that in mind. Along with the above amazing brands, there are many more who would love to connect with musicians.

Don’t be afraid to reach out and ask!