Making The Cut Live Q&A

Placing your music in advertising is a great way for independent artists to gain exposure and make considerable money along the way. In this Live Q&A, our Head of Sync Jon Mizrachi will talk with Mike Sobo from Uppercut Edit about how music is used in various forms of advertising. Here’s the rundown…

Making The Cut Live Q&A

Date: April 5th

Time: 1 pm EST

Where: Zoom

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In this live Q&A, you’ll learn…

• Where music in advertising is sourced from
• What makes a song work well in an advertisement
• How to get your music placed in ads
• … and so much more!

Meet Your Panelists:

Jon Mizrachi // Head Of Sync, Bodega Sync

With 15+ years of experience in creative licensing, Jon Mizrachi knows just about everything there is to know about sync. Heading up Bodega Sync, the licensing arm of Symphonic Distribution, Jon represents a highly curated roster of emerging independent music creators from around the world. With a strong focus on easy-clear licensing, Bodega Sync is a go-to resource for music supervisors, ad agencies and content creators.

Mike Sobo // Editor at Uppercut Edit

Mike Sobo is an award-winning commercial editor who has cut spots for major brands like Cadillac, Nike, ESPN, Disney, NBA, Coach, American Express and Chevrolet. A graduate of NYU Film School, he’s worked on campaigns with famed directors such as Lena Dunham, Spike Lee and Zack Synder. Currently working for the NYC-based creative editorial shop Uppercut, Mike is one of the foremost experts in music in advertising.

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