8 Courses To Level Up Your Social Media Game

To be the best at anything, you have to put in work. How you use social media is no exception. Social media marketing is an incredibly competitive landscape, so it’s important that you thoroughly understand the basics in order to get the most out of your efforts. Luckily, there are tons of courses out there to help you learn how to optimize your strategy and use your social media to its fullest potential. Here are 8 courses to help you get there…

8 Courses To Level Up Your Social Media Game

TikTok Influencer Masterclass

💰 Price: FREE

Overview: This course will teach you how to make money as an influencer on TikTok.
In it, you learn directly from two major influencers on the platform as they discuss their success, how they got to where they are, and how you can do it too.

What you’ll learn:

• TikTok basics
• How to craft a profitable brand persona without sacrificing authenticity
• How to build your audience
• How to increase engagement on TikTok
• How to start working with brands

Online Marketing Strategies 

💰 Price: FREE

Overview: In this course, you’ll learn all about online marketing opportunities and how to use the internet, social media, and digital analytics to market your business in a way that’s suited to you and your goals.

What you’ll learn: 

• How to use basic e-marketing tools
• Apply traditional marketing strategies in an online environment
• Evaluate the best internet marketing strategies for you

Fundamentals of Digital Marketing

💰 Price: FREE

Overview: Google’s social media certification has over 300,000 students and provides courses in social media, mobile marketing, SEO, and web optimization. The courses explain paid and organic search and teach you how to develop search-engine-optimized web pages. At the completion of the course, you also receive a digital certificate you can add to your LinkedIn profile and resume. 

What you’ll learn:

• Key website ingredients
• How to stand out from the competition
• Understanding customer behavior
• Organic search methods, and more…

Build Your Personal Brand and Sell Your Expertise Using Social Media

💰 Price: FREE

Overview: Learn how to use design thinking to identify your ideal audience so you can speak directly to their struggles and provide valuable content that helps them.

What you’ll learn:

• Building your social media identity
• Identifying your audience
• Marketing strategy

The Complete Instagram Marketing Masterclass

💰 Price: $10.99

Overview: This course will show you how to optimize your Instagram usage to help you increase sales, crush your competitors, and become a leader in the world of Instagram.

What you’ll learn:

• How to dominate your niche
• Get more Instagram followers
• Spread your brand to international markets
• Build a relationship with your fans/consumers
• Increase traffic across all your other platforms
• How to use your Instagram account to it’s fullest potential

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🧠 Sharpen your skills…

How to Repurpose Video Content Across Social Media Platforms

Best Times to Post on Social Media

How To Create a Social Media Content Calendar

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Hootsuite Academy Social Marketing Training

💰 Price: FREE

Overview: Learn how to master your Hootsuite dashboard and gain skills like how to compose and schedule multimedia messages, how to manage social media campaigns, and more.

What you’ll learn:

• To manage multiple social media accounts
• To optimize your success by using analytics and reporting tools
• How to benefit from the applications in the Hootsuite App Directory
• How to use the Hootsuite Mobile app

Social Media Marketing Mastery

💰 Price: $10.99

Overview: This course will help you become the ultimate boss at online marketing on Twitter, Pinterest, Instagram, YouTube, Google, and more. Additionally, you receive lifetime access to this course and all its’ lessons, along with the ability to ask the professor any questions you may have as you move through the course and beyond. 

What you’ll learn: 

• How to create highly optimized and high quality paid ads on all social media platforms
• How to monetize your social platforms
• Use Web 2.0 blogs to expand your reach with SEO and content marketing
• Become an expert in Facebook, YouTube, and Twitter ads

Content, Advertising & Social IMC

💰 Price: FREE

Overview: This course is provided by Northwestern University. In this one, you’ll learn how to create engaging content that has the capacity to go viral.

What you’ll learn:

• Content strategy
• Advertising
• Social integrated marketing communications
• Measuring the ROI of social media marketing programs

In Conclusion…

Some of these courses can be finished in a day or less, so you’ve got no excuse not to set aside some time to improve your skills. Even if you consider yourself an expert, there’s still a lot to learn! If anything, while looking into these courses I’ve mentioned you might stumble upon another course that better suits your needs. There are tons of courses out there specifically made to help you improve.

Good luck!