The holiday season is coming in hot! (or cold… if you’re anywhere other than Florida.) Regardless, the end of the year means it’s time to amp up your email marketing strategy. Want to increase your engagement and make more sales? Here’s how your emails can do just that…
How To Improve Your Holiday Marketing EmailsDid you know that 76% of mobile shoppers change their mind about which retailer/brand to buy from after searching online? 🧐 Click To Tweet
Consider starting your holiday email marketing campaigns between November 1st and 30th. According to year’s past, that’s when the most people open holiday marketing emails. After that, open rates start to drop.
Limited Time Offers
Everybody loves a good deal, and the holidays are the ultimate spending time of the year. As malls gear up for Black Friday, run some deals of your own! Here are some ideas:
- Discount select merchandise
- Sell a limited run of prints, CD’s, Vinyl, etc.
- Holiday bundles (An array of products that you can sell as one package deal. i.e. themed merch, holiday candy, limited edition vinyl, socks, or all in one for a set price.)
Remember, make it special! — 10% off last seasons T-shirts isn’t going to cut it. Make it an offer your fans feel good about being a part of; something special they may even gift to their friends and family.
Give Away Free Shit
Give back to your dedicated email list with a free gift for the holidays! Include a personal video wishing your subscribers a happy new year, offer a free download of your latest single, or even send a virtual e-card. You don’t always have to get something tangible in return from your audience. Sometimes the appreciation and gratitude they feel from your efforts feels just as good, if not better.
Pro Tip: Providing a personal message is a great way to engage your audience and give back for all the support they’ve given you this year. ❤️
Feed your brain…
7 Ways Musicians Should Prepare For The Holidays
Holiday Songs You Can Cover For Free
The Best and Worst Months To Release Music
Spice Up Your Emails
Let’s face it, if your emails stay exactly the same all year round, your fans are going to get bored. Stand out by changing up the vibe of your emails during this time of year. Even simple things like switching up the font, changing the color scheme, or adding some festive holiday images or memes makes a big difference. (I personally really like Unsplash for cool, free images. I typically find a lot of unique holiday images there for our own blog content.)
Keep in mind: Not everyone celebrates the same holidays. Sending strictly Christmas (or any one holiday) messages can be interpreted as insensitive and neglect chunks of your audience that deserve love too.
At the end of the day, everyone wants to feel included. — The holidays are about togetherness, damnit!
Send Follow-Up Emails
Like I mentioned earlier, we all get spammed like crazy with emails during the holiday season. However, everyone is busy at this time of the year. Even aside from work, we’re decorating, buying gifts, doing festive holiday shenanigans, the works. It’s not unlikely that your emails may be overlooked.
It doesn’t hurt to send a couple emails to those who haven’t opened the first one after a good amount of time. Definitely don’t just send it and forget it. As they say, “The squeaky wheel gets the grease.”
- If you’re offering limited time deals, send emails reminding them it’s about to expire.
- Re-send that holiday single you sent the first time.
- Send the link to your exclusive run of vinyl again.
- Remind your subscribers of that limited edition merch you dropped at the beginning of the season.
Want to get more people to open your emails? Check out, “4 Tips To Increase Email Open Rates” to learn how.
Send Emails on Lesser Known Holidays
There are hundreds of overlooked holidays throughout the year. It’s not a bad idea to send out emails on some of these to help you stand out among the other emailers in the game. There are holidays like Small Business Saturday, Green Monday (which is basically another Cyber Monday situation), National Free Shipping Day, National Sticker Day, and tons more. Obviously you don’t want to go overboard here. Just choose ones that apply to you and your brand and try to offer deals and information that fit both the holiday and your goals.
As much as this may hurt your heart a little, your email subscribers aren’t only subscribed to you. We all get spammed with holiday emails at this time of year. It’s up to you to do your best to stand out among the crowd.
The holidays are meant to bring us all together, no matter which ones we celebrate. Make sure your emails are inclusive and you aren’t leaving anyone out of the festivities. This year more than ever, we all deserve some extra love.
Good luck & Happy Holidays!
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