Familiar with pop-up ads? This is a version of those you actually won’t hate. If you’re looking for a new way to drive more listeners to your latest release, Marquee could do just the trick. Here’s everything you need to know about it and how to get started…
Everything You Need To Know About Spotify Marquee
Marquee is a full-screen, sponsored recommendation of your new release to Spotify Free and Premium listeners who have shown interest in your music and have the potential to listen more. When a listener sees and clicks your Marquee, they’ll be sent directly to that release. If your team is based in the U.S., U.K. or Australia, you can get your campaign started right from your Spotify for Artists dashboard.
Why use it?
When the Marquee pops up, listeners are nudged to check out your newest release and explore. With this, you can market your music to people who genuinely want to see more of your music and track exactly how they engage with the release after seeing the Marquee. Because these campaigns are targeted to specific audiences based on factors like location, age, listening habits, and music preferences, it will only be shown to users who are most likely to be interested in the music being promoted.
In this case study from Spotify, they found: “Marquee helped DRAMA take their audience to deeper levels of fanhood — 25% of listeners who saw a Marquee saved or playlisted at least one track from the album, showing intent to listen again. And, each listener didn’t just stream a few tracks, they streamed an average of 17 tracks, much more than the entire album.”
- In another study by Spotify, they found that Marquee campaigns delivered an average of 10x more Spotify listeners for every dollar spent on similar social ads.
How much is it?
Marquee is priced on a cost per click basis. — That way, you can choose your budget and how many clicks you want to get.
Marquee is available to Australia, UK, and US-based teams. — If your team is based in another country, you can submit your info here to book campaigns with assistance from Spotify’s local representatives.
Artists can use Marquee as long as they meet one of the following eligibility requirements in at least one of the markets above. but they must also have:
- More than 5k streams over the last 28 days
- More than 1k followers
Interested in trying it out for yourself?