Your fans show their love and support by interacting on socials, sharing your music with their friends, going to shows, buying merch and so much more. Don’t you think all this effort deserves a little something extra? With exclusive content for only your most dedicated fans, you can not only thank them for their past support, but also give everyone else a good reason to get more involved. Here are 6 ideas for exclusive content any artist can try right now…
6 Types of Exclusive Content For Fan Engagement
One of the OG methods for exclusive content in the music industry is to offer early access to upcoming tracks, music videos, merch, and even ticket sales. That being said, one of the easiest ways to do this is through email. Get your fans to sign up for your email list in exchange for this exclusive content. For music videos, you can send a private YouTube link (which also then leads them to your YouTube profile with all your other juicy content while they’re at it). For merch, you can link items right in the email. For new music, private links work too. You can even create a private Instagram or Facebook group chat to share everything in.
However you decide to share it, getting early access to your favorite artist’s latest creation is one of the best feelings there is as a fan.
Private Fan Community Access
Platforms like Patreon and Discord give you the opportunity to create a close-knit community where everyone can chat, share and connect on a deeper level in a private, online space. Not only can they chat it up with you, but they can also connect with each other and create meaningful connections as a community, all through the power and love of music.
If you want to offer different levels of personal content, consider offering different membership tiers with varying levels of access and benefits. For example, you could have a basic tier with offers access to the community and a higher tier that includes additional perks like behind-the-scenes content and merch discounts.
Another great option you can offer is a discount on new merch or tickets to your next show. An easy way to do this is to run a social media contest and create a discount code you can share exclusively to the winners through DM’s on Instagram, email, Discord, or wherever you like to send personal messages.
Lyric Sheets and Personal Song Notes
This is one of my favorites, which I have personally received from one of my childhood favorite artists’ at the time. The band sent me a handwritten note from the lead singer with song lyrics from an unreleased song and personal thoughts about the lyrics. (He even threw in an expected, used guitar pick into the envelope. This was over 10 years ago, and I still have that letter in a scrapbook somewhere. That just shows how meaningful something so simple to you can be to your fans.
📚 Feed your brain…
From personalized shoutouts and quick birthday messages to even a simple heartfelt DM, something personal goes a long way with your fans. There are a lot of avenues you can go down with this one, too. Consider things like custom songs, personal thank you videos, personalized art/merch, exclusive demos with commentary, and so much more. You can even ask your fans directly on socials what they want from you for more ideas.
When it comes to exclusive events you can do, live Q&A sessions are a great option but not the only one! You can also organize exclusive listening parties where you play your new album or unreleased tracks for your subscribers, and discuss the songs or share insights during the event. You can host online songwriting workshops or masterclasses for your subscribers where you teach them about your songwriting process and help them develop their own skills.
If you want to get more interactive with it, take requests to do covers of your fans favorite songs or have fans ask you questions about your latest album, inspirations, or even your career as a whole. TikTok Live is a great place to do this, because viewers can pay to send you Gifts which translate into real rewards for you (similarly to donating bits on Twitch).
To wrap things up…
Offering exclusive content may help you grow your community and connect with your fans, but it does so much more for you as an artist. With it, you can earn additional income, give yourself more creative freedom, run free promo, test upcoming projects, and foster long-term support that will stick with you throughout your career. At the end of the day, this industry thrives on community. Take care of yours, and it will take care of you.