Marquee has been an awesome promotional tool for artists looking to drive awareness and boost engagement on Spotify. Since its launch a few years ago, it remains an invaluable tool that helps convert listeners into fans by amplifying campaign reach right through Spotify for Artists. Now, Spotify has made it available for everyone and introduced a major update that elevates this experience even further. Here’s the rundown…

Everything You Need To Know About Spotify Marquee

About Marquee

Marquee is a full-screen, sponsored recommendation of your new release to Spotify Free and Premium listeners who have shown interest in your music and have the potential to listen more. When the Marquee pops up, listeners are nudged to check out your newest release and explore. With this, you can market your music to people who genuinely want to see more of your music and track exactly how they engage with the release after seeing the Marquee.

This is super helpful because Marquee campaigns are targeted based on things like location, age, listening habits, and music preferences. That means your promo only shows up for people who are most likely to be into your music. In other words, you’re not just reaching more people, you’re reaching the right people, which makes it way easier to turn listeners into real fans.

So, What’s New? – The Fan Visualization Feature

Spotify has now rolled out a fan visualization feature within Marquee and Showcase self-serve reporting, making this a must-try update for any artist looking to grow this year. Previously, Spotify’s reporting would only share the overall number of converted listeners, divided into amplified, reactivated, and new active listeners. (To learn more about audience segments, check out this post.) Now, with this interactive visualization, you get a clear picture of your audience’s journey. Here’s how it works… 

• Before and After Segmentation: See the starting segments of your converted listeners and exactly where they moved after engaging with your release.
• Deeper Insights: Understand how your campaigns are converting new listeners, reactivating lapsed fans, and amplifying engagement with your music.

This new visualization is now available to all artists and their teams, right within the “Audience Development” section of your Spotify for Artists dashboard for any campaign booked and managed via Spotify for Artists.

This upgrade isn’t just a cosmetic change, it’s an amazing tool that allows you to fine-tune your marketing strategies based on precise insights about your audience movement, identify which segments are most responsive to your promos, and utilize the detailed breakdown to drive smarter decisions for your future campaigns.

Ready to try it out?

To find this feature, log in to your Spotify for Artists account and head over to the Audience Development section in your reporting tools. Now, you can explore the new visualization and see firsthand how your listeners are shifting segments after each campaign.

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To wrap things up…

Marquee continues to empower artists with cutting-edge tools that make audience development more transparent and effective. With the introduction of the fan visualization feature, every artist now has the ability to understand their audience better and fine-tune their promotional strategies for even greater success.

To learn more about this feature, check out the official rundown from Spotify right here.

Good luck!