Symphonic x Formless Case Study: Crokomoko

The way artists and fans interact is evolving, and new technology is making it easier than ever to turn casual listeners into active participants. Rather than just streaming a song, fans now have the opportunity to share in its success, helping to promote the music they love while earning alongside the artist. With the help of Formless, Crokomoko made this a reality with his latest release. Let’s talk about it…

Symphonic x Formless Case Study: Crokomoko

About

Symphonic artist, Crokomoko, known for his ambient soundscapes, recently took part in a groundbreaking revenue-sharing using Formless’s SHARE tech for his latest single, Butterfly Boy. This initiative gave fans a chance to go beyond just listening. Now, they could actually participate in the track’s success by owning a split of the revenues.

With only 20 splits available, they sold out in under 10 minutes. Then, as the song racked up streams on platforms like Spotify and Apple Music, split holders received a share of the revenue in real-time. This pilot highlights a shift from passive listening to active participation in an artist’s journey.

Results

Crokomoko saw a 2,900% spike in daily streaming engagement compared to his usual numbers. To put it into perspective, what would normally take a month to hit 50 streams happened in just one day. That massive surge proves the power of SHARE’s community-driven model.

Fans weren’t just listeners; they became invested co-owners, actively promoting the track and driving streams. By having a direct stake in its success, they played a key role in its growth. On top of that, SHARE’s integration with Spotify and Apple Music revenue means artists like Crokomoko can stay focused on creating while knowing their fans are helping push their music further.

“SHARE is a creator-first platform that solves challenges I’ve faced with traditional services like SoundCloud and Bandcamp. Unlike those platforms, SHARE offers real-time payouts, focuses on community engagement, and connects seamlessly with DSP revenue streams—a combination that resonates with indie artists. Beyond that, the onboarding experience is incredibly enjoyable, and Formless makes everything easy to use. Decentralized payments, which once felt complex, are now simple to understand with the SHARE protocol. Everything I need is right in front of me.” – Crokomoko

Looking Ahead

The Butterfly Boy campaign offers a glimpse into the future of music distribution. By blending community splits with streaming revenue, SHARE is paving the way for artists to:

• Monetize more effectively
• Boost streams and earnings
• Build deeper connections with fans

Crokomoko’s experience with SHARE and Formless isn’t just about a successful campaign; it’s a glimpse into the future of music. By offering fans a direct role in his success, we’re challenging the traditional model of music distribution and creating a new kind of relationship with his audience. As the industry continues to evolve, this case study stands as proof that new ways of thinking can lead to meaningful change for both creators and their communities.

🎉 Ready to try it out for yourself? // Symphonic clients get their first month of SHARE Pro for FREE with promo code: ​​SYMPHONICFREE1

📚 Want to learn more? // Log in to the SMS and visit the Client Offerings page to dive deeper into this new partnership today.