SongTools x Symphonic Case Study: Academia Boys

The way music gets discovered is constantly evolving, and for emerging projects like Academia Boys, the right tools can make all the difference. With the help of Songtools and Symphonic’s seamless integration, Academia Boys turned their latest release into a fast-growing success story that proves just how powerful smart strategy and great music can be. Let’s get into it…

SongTools x Symphonic Case Study: Academia Boys

About Academia Boys

Academia Boys is the brainchild of Cuban composer and producer William Paz, based in Miami. Fusing contemporary pop with global Latin influences, the project delivers an energetic sound rooted in authenticity. Backed by years of industry experience and collaborations with icons like Marc Anthony, Jerry Rivera, and Erika Ender, Paz brings a Grammy-winning track record to this new creative venture.

With “BORRACHA,” Academia Boys is carving out a lane of its own: modern, vibrant, and culturally rich. 🎶

The Campaign

Launched just weeks after the single dropped on March 24, Academia Boys kicked off a promotional campaign on April 30 using Symphonic’s co-branded integration with Songtools. The result? A wave of momentum that’s still building.

The track has already landed on 48 playlists with a combined reach of 542,000 followers, and those numbers continue to rise. Since the campaign began, the project’s monthly listeners have jumped 149%, growing from 2,687 to 6,676. Their total playlist follower count has skyrocketed from 150,000 to over 630,000.

Results

This kind of growth is especially impressive considering Academia Boys isn’t heavily active on social media. Instead, their success has been powered by:

• Consistent, high-quality releases
• Strong foundational strategy
• Industry experience and standout production

The ongoing Songtools campaign helped fill in the gaps, amplifying reach where it mattered most… on the streaming platforms where discovery happens.

Looking Ahead

For emerging projects with a seasoned hand behind the wheel, the right support system can unlock major wins. With a solid foundation, real momentum, and a platform like Songtools helping drive visibility, Academia Boys is set up for long-term success.

As “BORRACHA” continues to make waves, this campaign shows just how far great music and smart distribution can go, especially when the fans, tools, and team are aligned.

🎉 Want to try it for yourself? // Symphonic clients can launch a Songtools campaign right from their dashboard today.

📚 Need a deeper dive?//  Log in to the SMS and head to the Client Offerings page to learn more about this partnership and how to get started.