How To Turn Your Sync Placements Into Publicity

Landing a sync placement is a huge win. Not only does it put some money in your pocket, it also shows the industry (and fans) that your music is making its mark and doing big things. But here’s the catch… a placement alone won’t get the recognition it deserves unless you actually put the work in to hype it up. The good news is that with a few strategic moves, you can turn that sync into publicity that can boost your profiles, grow your fanbase, and open doors for future opportunities. Here’s how to do it…

How to Leverage Sync Placements for Maximum Exposure

Announce It On Socials

First things first, you gotta tell the world. Social media is like your personal megaphone, so make sure you post about your placement on Instagram, TikTok, X/Twitter, Facebook, wherever your fans are. You can keep it short and sweet, but make sure you show your genuine excitement. You could post something like a clip of the track, a screenshot from the show or ad, or a celebratory graphic. With our sync team, Bodega Sync, we create graphics to share on socials that make it easy for you to share and repost to your heart’s content. But if you don’t have a sync team behind you, you can easily create your own graphics in a platform like Canva, Adobe Express, or VistaCreate.

Just be sure to tag the show, brand, or agency if you can. This not only gives them a shoutout but also boosts the chance they’ll repost and amplify your announcement. Stories, reels, or short-form videos are also perfect for quick updates, countdowns, or behind-the-scenes peeks. Keep your captions genuine and excited, and be proud of this achievement. Fans love energy and enthusiasm, so something as simple as “So stoked to hear my track on [show/brand]! 🎉 ” can get people celebrating right along with you.

Leverage Behind-the-Scenes Content

As a fan, there’s nothing better than getting a peek behind the curtain. Sharing how your track ended up in a show, ad, or movie adds a personal touch that makes your placement more memorable. Think about posting short clips of the recording process, a quick story time of the journey to getting the placement, or even just candid moments from your studio sessions.

If you have permission, you can share snippets of the actual placement too, like a 15-30 second clip of the track in the show or ad. Then, pair it with a caption that tells a story: how the placement came together, any funny or unexpected moments, or what it means to you. This type of content celebrates the win and builds a deeper connection with your fans. They get to see your journey, and it makes them feel like they’re part of the success. Plus, it gives you extra content to post across all your socials. The more the merrier, as they say.

Connect with Media & Press

A sync placement is a major milestone! So treat it like news. Sharing it with the right media outlets can boost your reach, increase your credibility, and land you future opportunities. Start by thinking about who might care: music blogs, online magazines, local publications, or playlists that cover your genre. If you aren’t sure how to find them, there are a couple of ways to go about it.

First, you can search online for blogs or magazines that cover your music style or feature sync placements. Next, look at other artists with similar placements and see who covered them. Or you can check Spotify or Apple Music playlists that spotlight sync-heavy tracks or emerging artists. (These can give you ideas of curators and outlets that might be interested in sharing your placement.)

When it’s time to start reaching out, it helps to include a few key details:

• The song and the placement: Clearly state which track was placed and where it appeared.
• A short story or context: Fans and media love hearing how the placement came together, any challenges you overcame, or why it’s meaningful.
• Optional visuals: If possible, include a clip of the track in the placement, a behind-the-scenes photo, or the celebratory graphic you’ve got to make your story more eye-catching.

Keep your pitch concise, upbeat, and professional. Journalists and bloggers get tons of pitches every day, so you want yours to stand out. For example, your pitch could look something like:

“Hi [Name],

Super excited to share that my track [Song Title] just landed in [Show/Ad/Film]! It was such a wild ride getting it placed [brief story/context], and it was such a rewarding experience. I’ve attached a short clip and a graphic for reference. Would love if you’d consider sharing it with your audience!”

Just make sure to tweak the tone and details so it sounds like you. Make it your own and let your personality shine through. It’s your unique voice that’ll make the pitch pop. Even if the outlet doesn’t run a full story, sending a well-crafted message establishes your credibility and starts building a network of media contacts you can tap into for future placements. And over time, these connections can turn into repeat coverage, helping your career grow beyond this initial sync.

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📚 Feed your brain…

What To Expect When Working with a Sync Rep

What To Know Before Applying to Bodega Sync

14 Ways Your Music Can Make You More Money

The Independent Artist Funnel: How to Think Like a Brand

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Engage With Your Network

Once your placement is live, don’t just post and disappear into the mist. Beyond just sharing on socials, it’s time to tap into your network to maximize its reach. Friends, collaborators, fellow artists, and industry contacts can all help your sync reach new audiences. Encourage them to listen, repost, or tag others who’d enjoy it. Think beyond just posting the link. Consider things like:

💌 Sending personal messages: A quick DM or email to key contacts can feel more meaningful than a public post. (Include a short clip or link so it’s easy for them to share.)

🤝 Hitting up collaborators: Ask co-writers, producers, or anyone involved in the track to share their favorite behind-the-scenes moment or their reaction to the placement.

📱 Engaging more niche communities: Post in fan groups, music forums, Discord/Reddit servers, or other communities where people are already interested in your style of music.

📸 Encourage user-generated content: Encourage your friends and fans to create posts, stories, or reactions using your track. (This one’s a great way to amplify reach without it feeling like self-promotion.)

The goal is to create buzz in an organic way. People are more likely to check out a placement when it’s recommended by someone they trust (or if it’s tied to a popular show, ad, or movie, that naturally draws attention, too), and getting your network involved is a smart way to spread the word without feeling pushy or posting the same thing over and over.

Repurpose Your Content

No need to start from scratch when it comes to posting additional content. Take a good look at what you’ve already got from your sync placement. That single placement comes with more material than you may realize: clips from the show, behind-the-scenes footage, graphics, screenshots, or even reactions from collaborators and fans. All of this can be repurposed into new formats to stretch your content long after the placement goes live.

Consider turning a short clip from the placement into a Reel or TikTok. Use a still from the show or your celebratory graphic as an IG post, or break down any behind-the-scenes moments into multiple shareable story slides. That one placement can easily become weeks’ worth of content if you plan it right. The key is to treat each asset like raw material. With some simple editing and format swapping, you can create tons of unique posts from the same core pieces.

⚡️ To help you get the creative wheels turning, these two articles can help you out big time:

• How To Turn One Release Into an Evergreen Content Strategy
• 8 Types of Repurposed Content You Can Create From Your Music Videos

To wrap things up…

Getting your music featured in a TV show or movie is one of the most exciting parts of being an artist. But to get the most out of the opportunity, it’s up to you to share, celebrate, and hype it up as much as you can. Each placement is a chance to grow your fanbase, build credibility in the industry, and set yourself up for bigger and better opportunities to come.

That said, there’s a lot you need to take care of before you submit anything for sync licensing… but that’s why companies like Bodega Sync exist. As a Symphonic Distribution client, you have the opportunity to apply for representation by our in-house sync licensing division, Bodega Sync. If accepted, Bodega will help place your music by pitching to music supervisors and advertising agencies, negotiating licensing deals, and completing all the paperwork to make sure you get paid properly. // Click Here to Apply for Sync Representation with Bodega Sync.

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📝 Did you know we have a sync licensing guide you can download for FREE?

Landing a sync placement can be a game-changer for your music career. We’re talking movies, TV shows, ads, video games, the kind of exposure that not only builds your brand but pays you, too. But getting there takes more than just having great music. That’s where our ultimate guide to sync licensing comes in. Whether you’re totally new to the world of sync or looking to level up your strategy, this guide breaks it all down for you. Click the image below to download it for free…