Here at Symphonic, we’re excited to share another major milestone in our continued expansion across Asia! As our presence in the Asia-Pacific region continues to grow, we’re proud to announce the promotion of Guji Lorenzana, along with new additions to our APAC team and several exciting artist and label signings…
Symphonic Expands APAC Team and Welcomes New Artist and Label Signings
Symphonic has officially promoted Guji Lorenzana to Director, A&R and Client Development, APAC, as part of our continued efforts to expand our independent artist and label roster throughout the Asia-Pacific region.
In his new role, Lorenzana will oversee regional A&R strategy, client development, and team growth across key APAC markets, working closely with artists, labels, and partners throughout Southeast Asia, East Asia, South Asia, and Australia.
Lorenzana previously served as Symphonic’s Territory Manager, A&R and Client Development, APAC, becoming the company’s first representative dedicated to building Symphonic’s presence in the region.
About Guji Lorenzana
Since joining Symphonic in 2024, Lorenzana has played a key role in establishing the company’s APAC operations from the ground up. During that time, he has secured multiple high-profile artist and label partnerships while also helping build Symphonic’s first dedicated APAC team.
Some of the notable signings led by Lorenzana and his A&R team include:
- DYNA Music, the oldest music catalog in the Philippines
- Underdog Music, a major independent label in Original Pilipino Music (OPM)
- Independent Taiwanese label Kafka by the Sea
- Hong Kong singer, songwriter, and producer XTIE
- Indonesian music and publishing company Werdi Media
…and many more across the region.
“The APAC team has been thriving under Guji’s leadership,” said Ed Poston, Head of A&R at Symphonic. “Our new hires will undoubtedly continue to make a big impact across the region with their strong knowledge of local artists who are ready for a worldwide push.”
Expanding the APAC Team
Alongside Lorenzana’s promotion, Symphonic has expanded its APAC team with two new hires who will help continue building the company’s presence across the region.
Arie Legowo joins as A&R Client Development Lead, Indonesia, bringing more than 20 years of experience across the music, creative, and business development sectors. He previously served as A&R Head at Warner Music Indonesia and Country Head, Indonesia at The Orchard, where he led artist development, distribution, marketing, and strategic partnerships.
Abegail Ungab joins as Senior Manager, Content, UGC & Rights Management, APAC. A digital marketing strategist and YouTube expert, Ungab has more than a decade of experience across content strategy, monetization, rights management, and channel growth. Most recently, she worked at Ingrooves Music Group as Senior Manager, Video Strategy, APAC.
“Symphonic’s presence in APAC has skyrocketed over the past two years, and we have plans to continue expanding even further,” said Lorenzana. “Bringing these regional experts on board will fast-track our mission to empower independent artists and labels across the Asia-Pacific region.”
New Artist and Label Signings
Symphonic’s ongoing A&R efforts in Asia have also resulted in several notable new artist and label partnerships across the region.
Recent artist signings include:
- Renee Dominique (Philippines): Known for her collaboration with Jason Mraz on “Could I Love You Any More” and boasting over 1.6 million followers on YouTube.
- Kiana V (Philippines): Daughter of OPM icon Gary Valenciano and part of a new generation of contemporary Filipino artists.
- Jim Paredes (Philippines): Influential Filipino music icon and founding member of the legendary group APO Hiking Society.
- SUNI (Vietnam): Popular Vietnamese pop artist known for the song “Cứ Chill Thôi,” which has surpassed 43 million streams on Spotify.
- Laure (Nepal): Acclaimed Nepalese rapper and songwriter who rose to prominence through rap battle leagues and collaborations with artists including Diplo and MØ.
- J.Fla (South Korea): One of Korea’s most successful YouTube-native artists, known globally for her English-language covers and original music.
Additional recent label partnerships include:
- homegrown自家种 (China)
- The Upside Down (China)
- Terno Recordings (Philippines)
- Vale Music (India)
- Fire and Ice Music (Philippines)
These developments mark an exciting next chapter for Symphonic in the Asia-Pacific region as we continue growing our team, expanding our roster, and strengthening our presence across these vibrant music markets.
We’re excited to see how this next chapter unfolds as we continue growing alongside the artists and partners across the region. 🎉
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