Music Marketing

How To Maintain Fan Engagement Over The Holidays

Randi Zimmerman
Randi Zimmerman
December 3, 2024
4 Mins Read
A lively group of people celebrating at a party, toasting with raised glasses. They're dressed in festive, colorful attire with some wearing trendy hats and masks against a retro patterned backdrop.

As a creative, you know the grind never stops. During the holiday season, it’s important to keep your fans engaged in any way you can. Before you panic at the idea of more work while you’re trying to chill by the fire, these are some fairly simple methods that won’t break the bank or your time. That way, you can enjoy the holiday season and keep the hustle going without breaking a sweat. Without further ado, let’s dive in! Here’s how to maintain fan engagement over the holidays…

How To Maintain Fan Engagement Over The Holidays

Repost Highlights From The Past Year

2024 brought so many great shows, trends, and viral moments… I’m sure you’ve got some memorable moments to look back on! Especially if you went on tour this year, consider posting throwback videos of your experience. In-feed videos on Instagram or Facebook, IG Reels, or TikToks are all great places to post.

In addition, you can also ask your fans if they have some good videos from your shows. Reposting user-generated content is always an A+ method for fan engagement, and we did a whole article explaining how to use it to your advantage. Check out, “How To Use User-Generated Content as a Musician”  for the full rundown.

Giveaways

What’s better than a festive holiday giveaway from your favorite artist! If you’re a fan of giveaways, this is a good time to do a quick one. Studies have shown that Instagram accounts that do contests or giveaways grow over 70% faster than those that don’t. Not only that, but giveaways entice both current followers and potential new ones to engage. This increased engagement signals to Instagram’s algorithm that it should feature you more regularly in your audience’s feed.

Consider giving away things like:

  • Limited edition merch
  • Early download access to your new EP
  • Signed vinyl
  • A holiday care package (merch, vinyl, CDs, a holiday card, candy, etc., all in one)
  • A donation to a charity of your choice.

The holidays are about giving back and showing you care. Let your marketing reflect that, too.

Share A Holiday Playlist

Found.ee has a great feature that lets you design your own found.ee HTML5 ad to share your playlist wherever you’d like. Even if you don’t celebrate Christmas, you can make a playlist for whatever holiday you like. You can even make an anti-holiday playlist if that’s more your vibe. (See example to the right.)

Holiday Discounts On Merch

The holiday season means everyone is looking for the perfect, unique gift for that special music lover in their lives. This makes for a great time to offer discounts on your merch. If you’re looking to create some eco-friendly merch (that is actually unique) for your fans, look no further. We did a whole article that offers some badass, environmentally conscious merch ideas for the holidays. From recycled vinyl to Seedball Matchboxes, this post breaks it down.

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🍫 Feed your brain a treat… 🍫

How To Prepare For The Holiday Season as a Musician

How To Create a Social Media Content Calendar for Musicians

Holiday Marketing Tips for Musicians on Instagram

What To Do After Making Your Music Available Online

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Send A Holiday E-Card To Your Email List

If you think email marketing is out of style, think again! It can help you reach hundreds (and even thousands) of people with the click of a button. With it, you can stay connected, and alert your fans about upcoming shows, new releases, interviews, merch drops, and so much more. If you’re an established artist, you should already have a dedicated email list you can reach out to. However, we do have some posts to help you start one if you haven’t already. Check these out…

In the meantime, those who are already well-versed in the land of email can send out a holiday e-card to your list. There are tons of websites to help you create the perfect festive e-card. Open Me, EcardWidget for Shopify, and Adobe Creative Cloud Express are a couple great (and FREE) ones to consider.

In Conclusion…

We hope this holiday season brings you good-times, laughs, and some well-deserved relaxation. In an effort to not completely go MIA, these are some simple methods to keep your fans engaged while still feeling the holiday spirit.

Cheers to a happy holiday season & Happy New Year!

🥂

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