Symphonic is heading to Puerto Rico for the Premios Tu Música Urbano Mix convention, and we’re looking forward to connecting with artists, managers, and industry partners working across Latin urban music and beyond! 🇵🇷 🎶
Here’s everything you need to know before you go…
Let’s Connect at Premios Tu Música Urbano Mix
📆 When: June 1-2, 2026
📍 Where: Distrito T-Mobile in San Juan, Puerto Rico
About Premios Tu Música Urbano Mix
The Premios Tu Música Urbano Mix convention is the industry-facing extension of the Premios Tu Música Urbano awards, bringing together artists, executives, and brands during a week centered on Latin urban music in Puerto Rico.
Premios Tu Música Urbano launched in 2019 to spotlight urbano at a time when reggaetón, Latin trap, and related genres were dominating global streaming but still underrepresented in traditional award spaces. Since then, the event has grown alongside the genre, becoming a consistent touchpoint for both fans and the industry.
The newer “Mix” concept builds on that foundation, reflecting how today’s artists are no longer confined to a single sound. Urbano continues to intersect with Afrobeats, pop, electronic, and regional styles, and the convention is designed to mirror that shift. It creates space for conversations around collaboration, audience growth, and what’s actually driving momentum across streaming platforms and global markets.
As the ecosystem around Urbano expands, the convention offers a more focused setting for industry connection, sitting alongside the awards show but centered on the business and evolution of the genre.
How To Prep
Premios Tu Música Urbano Mix moves quickly, with activity spread across programming, networking moments, and surrounding events tied to the awards. Taking time to plan ahead can help you stay focused and make the most of your time on the ground. Look into the schedule, note any key sessions or events, and leave room for spontaneous opportunities that tend to pop up throughout the week.
When it comes to promo materials, keep things simple and easy to share. Digital-first tools tend to work best in these environments. QR code listening cards, business cards linked to your Spotify, Apple Music, or EPK, stickers with QR codes, and other lightweight materials can make it easy for people to quickly access your music and remember you after a quick interaction.
A lot of the value from events like this happens after it’s over. Following up with the people you meet, staying active on social, and continuing the conversation can help turn brief connections into something more meaningful.
Let’s Connect!
Symphonic’s Victor Roque (Sr. Director, A&R and Client Development, LATAM) will be speaking on a panel during the event. See details below…
The New A&R: Discovering Talent in the Digital Age — How Artists Are Signed Today.
📆 Tuesday, June 2nd, at 2:00 PM
“What metrics matter and which ones don’t? In this panel, you’ll learn what data should validate your decisions as an artist, and which aspects are worth investing in for long-term growth.”
In the meantime, if you’d like to meet up with someone from our team, please fill out this Meeting Request Form.
