Release Strategy

Symphonic Masterclass: Spotify’s Marketing Tools Explained

Randi Zimmerman
Randi Zimmerman
July 6, 2026
2 Mins Read
Promotional banner for a Symphonic Masterclass event on Spotify's marketing tools, featuring Chris Demas and Michael Burrows, scheduled for July 14th at 3pm EST.

Getting your music on Spotify is just the beginning. If you really want to be heard by the right people, you need a strategy.

In this FREE masterclass, we’re teaming up with Spotify to break down three key tools artists and teams can use to drive real momentum on the platform: Marquee, Showcase, and Discovery Mode. From getting your new release in front of the right listeners to reactivating older tracks and expanding your reach through personalized recommendations, this session is designed to help you learn to use Spotify’s promotional ecosystem.

Here’s how to reserve your spot…

Spotify Marketing Tools Explained: Marquee, Showcase & Discovery Mode

Date: July 14th, 2026

Time: 3PM EST

Where: Zoom

⚡️

Join Symphonic and Chris Demas from Spotify for a free virtual masterclass breaking down three of Spotify’s most powerful promotional tools: Marquee, Showcase, and Discovery Mode.

Whether you’re gearing up for a new release or trying to breathe new life into your catalog, this session will give you the knowledge needed to use these tools with intention.

In this Masterclass, you’ll learn about:

  • Marquee, Showcase, and Discovery Mode: A clear breakdown of how each tool works: Marquee puts a full-screen recommendation in front of listeners on release day, Showcase promotes new or catalog music anytime on Spotify Home, and Discovery Mode helps your tracks reach new listeners through personalized playlists and Radio.
  • How Each Tool Fits Your Strategy: Not every tool is right for every moment. We’ll walk through when and how to deploy each one based on your goals, timeline, and budget.
  • What the Numbers Actually Tell You: Artists who combined display campaigns with Discovery Mode saw 2x greater growth in monthly active listeners, and people who see a display campaign are over 3.7x more likely to stream the promoted release. We’ll cover how to read your results and optimize from there.
  • How to Get Started: Learn how to access these tools through your Spotify for Artists dashboard, what eligibility requirements apply, and how to set up your first campaign step by step.

This masterclass is open to all independent artists, managers, and music industry professionals.

📌 NOTE: This session will not be recorded, so we encourage you to join us live.

[ CLICK TO RESERVE YOUR SPOT ]

 

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