Year-end recaps have become a major part of music culture. Every year, fans share the artists, songs, albums, podcasts, and listening moments that defined their year, giving artists a unique opportunity to connect with the people who showed up for them the most.
Amazon Music Delivered is Amazon Music’s annual end-of-year experience, giving listeners a personalized recap reel that highlights their top artists, songs, podcasts, and listening habits from the past year. For fans, it’s a fun way to look back on what they loved. For artists, it’s a chance to show appreciation to the listeners who kept coming back all year long. Here’s how it works…
How Artists Can Participate in Amazon Music Delivered in 2026
What Is Amazon Music Delivered?
Amazon Music Delivered is a personalized recap experience within the Amazon Music app. Similar to other year-end listening recaps, it gives fans a look at their top music, podcasts, and listening habits from the year.
The experience is available to more than 70 million Amazon Music customers across more than 11 markets, giving artists a powerful opportunity to show up during one of the most fan-focused moments of the year.
When these come out, Fans are already reflecting on the music that shaped their year. If your songs were part of that experience, this gives you a direct opportunity to thank them while that connection is still fresh.
How To Participate
For 2026, Amazon Music is encouraging artists to record a short vertical thank-you video for their top fans on the platform. This video is designed to appear within the Delivered reel experience, reaching the listeners who streamed your music the most throughout the year.
The goal is simple: thank your top fans for listening.
You don’t need to overproduce it. A simple message filmed in a quiet, well-lit space can be more effective than something that feels overly polished or scripted.
What To Include in Your Video
Amazon Music recommends that artists address their top fans directly and mention Amazon Music at least once in the video. You should thank fans for listening throughout the year, shout out the people who had your music on repeat, and use the moment to build excitement for what’s next.
You could say: “Hey, to my top fans on Amazon Music, I just want to say thank you. You’ve been streaming my music and putting me on repeat, and that means everything. Thank you for making this year so special!”
Or: “This whole year, you kept coming back. Amazon Music saw every stream, and I’m so grateful. I hope my music gave you something good to hold onto, because your support gave me a reason to keep creating.”
Use these as inspiration, but make it your own! If your artist voice is funny, warm, emotional, casual, or high-energy, let that come through. Just be yourself.
Video Requirements
To make sure your video works properly within the Delivered experience, follow these specs:
- Format: Vertical video, 9:16
- Length: 15 to 20 seconds
- Resolution: 1080 x 1920 minimum
- Audio: Clear voice, filmed in a quiet environment
- Mention: Say “Amazon Music” at least once
- Framing: Face clearly visible and well-lit
- Wardrobe/Setting: Your choice
- File Type: MP4
Avoid background music, logos from other platforms, and heavily filtered content. The focus should be on your message, your face, and your connection with your fans.
Where Your Video May Appear
Your video may appear in a few different places across the Amazon Music experience.
In the Amazon Music app, your video can appear within the Delivered reel experience as your top fans explore their year in review. On Echo devices, the experience may appear as audio only for headless devices and as video for multimodal devices. A portion of your video may also be used across Amazon-owned marketing channels to encourage your top fans to watch the full thank-you message in-app.
Amazon also notes that the video may be used in future fan-centered campaigns, so artists should keep that in mind when recording.
How To Make the Most of It
The best videos are short, clear, and specific. Don’t try to fit your whole artist story into 20 seconds. Just focus on the message: giving thanks.
Think about the listener on the other side. They’re seeing their year in review, realizing how much they listened to your music, and then hearing from you directly. That’s the emotional moment.
Your job is to meet them there.
A few simple ways to make the message stronger:
- Speak directly to your top fans, not a general audience.
- Thank them for listening throughout the year.
- Acknowledge that they had your music on repeat.
- Keep your delivery natural.
- End with a small tease for what’s coming next.
Final Thoughts…
For independent artists, fan connection is everything. You may not always have the biggest marketing budget or the loudest campaign, but you can build real loyalty by making fans feel recognized.
Amazon Music Delivered gives you a chance to do that at the exact moment your most dedicated listeners are celebrating their year in music. Instead of letting the recap happen without you, you can be part of the experience.
For independent artists, a short thank-you video can go a long way. Keep it personal, keep it genuine, and use the moment to remind your top fans that their listening matters.
They had you on repeat all year. This is your chance to say thank you.
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