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Music Marketing

A pair of headphones rests on a DJ mixer with illuminated red and orange lights in a dimly lit environment, setting the scene for some serious playlist pitching.

31 Oct

What Every Artist Should Know About Playlist Pitching in 2025

The playlisting space is a highly competitive landscape. That’s why it’s so important to truly understand the ins and outs to give your music the best chance possible of getting placed....

Close-up of hands typing on a laptop keyboard in a dimly lit environment, with the keys illuminated by the laptop’s backlight.

03 Oct

Release Strategies for Independent Artists: Waterfall vs. Traditional vs. Singles

Releasing music in 2025 takes more than just dropping a track and hoping for the best. How you put out your music makes a huge difference in how it’s received, how the algorithms treat it, and even...

26 Aug

music business

The Independent Artist Funnel: How to Think Like a Brand

As an independent artist, you’re expected to do more than just release great music. You have to think strategically about how to attract, connect with, and retain the fans you gain along the way....

22 Aug

Music Busness

Everything You Need To Know About Spotify Super Listeners

The reality is… not every fan is created equal. Some people will stumble across your track on a playlist and move on, while others will keep coming back, saving your songs, and actually buying...

A person counts US dollar bills at a desk with a calculator, scattered financial documents, and the SplitShare app open on their screen.

19 Aug

monetization

Why Symphonic’s SplitShare Feature Outshines the Competition in Royalty Splitting

In the evolving landscape of music distribution, ensuring fair and efficient royalty splits among collaborators is a massive benefit to artists of all sizes. That’s why we created SplitShare as...

A person with a shaved head and backpack checks their email while wearing black Sony over-ear headphones outdoors, with trees in the background.

14 Aug

marketing

Email is Not Dead: How To Build a Real Fanbase in the Age of Algorithms

Social media has taken over in ways beyond what anyone ever expected. For independent musicians, it’s great for reaching new fans… isn’t it? Or is it great until the algorithm changes and you...