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Music Marketing

234 Articles

The Independent Artist Funnel: How to Think Like a Brand

August 26, 2025

Everything You Need To Know About Spotify Super Listeners

August 22, 2025

A person counts US dollar bills at a desk with a calculator, scattered financial documents, and the SplitShare app open on their screen.

Why Symphonic’s SplitShare Feature Outshines the Competition in Royalty Splitting

August 19, 2025

A person with a shaved head and backpack checks their email while wearing black Sony over-ear headphones outdoors, with trees in the background.

Email is Not Dead: How To Build a Real Fanbase in the Age of Algorithms

August 14, 2025

Person standing in a forested area with a guitar slung over their back, facing away and gazing at distant mountains under daylight—a peaceful scene that echoes the quiet individuality found in micro-markets.

The Rise of Micro-Markets: Why Going Global Starts Local

August 1, 2025

A DJ performs on stage with flames shooting up in front of a large, energetic crowd of fans at a concert.

The Fan Journey Breakdown: What Marketers Know That Most Artists Miss

July 8, 2025

A rap battle takes place in front of a graffiti wall with a crowd watching; participants wear casual streetwear and sunglasses.

How To Build an Engaged Community Around Your Label

June 16, 2025

A woman stands in front of a microphone with a pop filter, singing or recording music in a dimly lit studio bathed in blue and pink lighting.

Why Real Music Marketing is More Than Just Promotion… It’s Strategy

June 4, 2025

Three people sit together testing something on a laptop, with their hands visible on the keyboard and trackpad, viewed from above.

How To Use A/B Testing for Better Music Marketing

May 22, 2025

A man in a music studio with a microphone.

12 Music Marketing Tools Every Independent Musician Should Be Using

May 16, 2025