Useful Social Media Management Tools for Musicians in 2024

When you manage your own socials alongside the rest of your responsibilities as an independent artist, it can feel overwhelming to say the least. With so much already on your plate, meticulously doing a post at a time on the day of for the rest of your career is a recipe for disaster (and burnout). That’s why there are management tools that can not only help you schedule posts in advance, but also offer tons of other scheduling and management hacks to help you make your social strategy as efficient and stress-free as possible. Here are some life-changing social media management tools you’ll wish you knew about sooner…

Useful Social Media Management Tools for Musicians in 2024

Buffer

Price: Starts at $6 a month, plus a 14-day free trial.

Buffer is a great platform to help you drive engagement and grow your social media in one easy to navigate platform. With Buffer’s post scheduling tools, you can schedule posts to go out at specific times and cross-post to multiple social media profiles simultaneously. Whether it’s Facebook, Instagram, X, LinkedIn, TikTok, YouTube Shorts and more, you can schedule content for all of these with ease. With their content calendar, you can map out content across all your channels and keep track of everything you’ve got going on in an easy to navigate dashboard. Plus, it’s affordable at $6 per month per channel.

Loomly

Price: Starts at $32 a month, plus a 15-day free trial.

Loomly is another great scheduling tool that offers a visual content calendar, intuitive post builder, multi-channel publishing, and detailed post previews. If you struggle with coming up with things to post, it also offers post ideas for inspiration. If you’ve got a team working together, they’ve got an approval workflow for team collaboration and integrations with tools like Slack and Microsoft Teams to make it easy for everyone to be on the same page and collaborate. Plus, you get access to a content library with over 5 million royalty-free photos and videos that you can edit right on the platform.

Later

Price: Starts at $16.67 a month, plus a 15-day free trial.

When it comes to social media management, Later is the most popular platform that comes to (my) mind. With their easy to use, drag-and-drop interface, users can plan and schedule posts for socials and see exactly how it’ll look before it goes live. As an artist who takes pride in how your content fits your brand and aesthetic, this is an important feature to consider. You can also get relevant hashtag suggestions designed to boost your reach, and collaborate with your team with ease if you won’t be the sole person managing your socials. Later also lets you schedule Instagram Stories in advance, which many platforms don’t offer. If you post a lot on Stories and need to be able to schedule them in advance, this might be a deciding factor for you.

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CoSchedule

Price: Their base plan (with automated scheduling) starts at $19 a month.

CoSchedule is an all-in-one social media marketing platform that also offers an easy to navigate interface that makes managing your content as streamlined as possible. No matter what kind of content you want to manage, from social media updates to even blog posts if that’s your thing, you can do it all here. One of the coolest standout features from this platform is their ReQueue feature, which automatically fills gaps in your social media schedule with top-performing content to help you keep your fans engaged and optimize your workflow for the best results possible. If you’re looking to try something new, they also offer the ability to hire “Mia”, a collaborative AI assistant who can help you develop on-brand content, edit, research, brainstorm, help with SEO, and so much more.

Crowdfire

Price: Try it out for FREE, but get more for $7.48 a month.

Crowdfire analyzes user data to determine the best times to post for maximum engagement, so you can schedule content at the most optimal times all your social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. With their reporting tools, you can gain insights into post performance, audience engagement, and growth trends with detailed analytics. You can schedule your content with ease in their centralized dashboard, but you can also manage and respond to mentions, comments, and direct messages from a single interface and use automated replies for common queries to save time and ensure prompt responses.

It also offers two unique features: Content Curation and Article/Image Recommendations. These help users find articles, images, and other content based on their interests and audience preferences, and add their favorite RSS feeds directly into Crowdfire, which brings the latest content from those feeds into the platform, making it easy to share timely and relevant posts with just a few clicks.

That’s not all…

There are tons of platforms built specifically to make managing your social media as streamlined and easy as possible. Aside from the platforms mentioned above, there are individual tools to help you out too. For example, Linktree is a link in bio tool that can help you consolidate multiple links into one customizable landing page right from your social media bio so fans can see everything you have to offer in one click. Or maybe you need an easy tool for graphic design to make your posts stand out… Canva can help you out with that, no problem.

No matter what you need, there’s an online tool just waiting to help you reach your goals. With platforms like these, you can learn to create and manage your social media strategy with as little stress as possible, and see results in no time.

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