How To Use SoundCloud as a Marketing Tool

Let’s say you’ve got your marketing schedule for the year polished and ready to go… Kudos! Now, I assume there are some times in your schedule where you’ll be touring, doing local shows, recording music etc., where you aren’t actively releasing anything new. So, how can you keep your fans engaged during that time? SoundCloud is one of the easiest marketing tools out there for independent musicians on a budget. Want to learn more? Here are some easy tips for using SoundCloud as a marketing tool…

How To Use SoundCloud as a Marketing Tool

Express your Creative Freedom

Especially for hip-hop and electronic/dance genres, SoundCloud is the perfect tool to keep fans engaged outside of and in-between official releases. Because these genres traditionally rely heavily on compilations, mixtapes, and collaborations, (which are SoundCloud’s bread and butter) this gives artists the ability to be somewhat experimental in regard to what they release.

If you’ve got a mix that doesn’t necessarily fit within the scope of your official release schedule (ex: B-sides, older tracks, etc.), SoundCloud is a great place to let it out. Plus, your fans will swoon over getting something uniquely exclusive from you.

Keep the momentum going

It can be difficult to see long-term consistency without an extremely dedicated fanbase. It can be even more difficult to see tangible growth without a consistent release plan/schedule. Using SoundCloud to incorporate unused content into free releases on the platform can help avoid any long stretches of perceived “downtime” where an artist is recording, touring, etc.

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Spread the love across multiple platforms

If you’ve got an impressive Instagram following with a lot of engagement, releasing a “secret” or bonus track via SoundCloud and announcing it over Instagram will help funnel your existing fanbase to that single release and potentially grow your following there. Doing this over the course of multiple release cycles can result in massive upticks in engagement on SC, which in turn can be used to direct people to the “official” releases on the DSPs.

Monetize Your Profile

Monetizing your SoundCloud profile can help you maximize the potential revenue you can make on the platform. Monetization lets users hear ads while playing your music on mobile, gets you publishing royalties, and so much more. If you haven’t monetized your profile already, we can help. (Click here to apply for SoundCloud Monetization with Symphonic.)

In Conclusion…

Success doesn’t come over night. It requires consistent marketing, creative problem solving and the motivation to persevere. With SoundCloud, you can do more than just create. We’ve seen that as the platform has grown, so have the opportunities.

Renowned for its unique content and extensive features, including the ability to unearth breakthrough tracks, raw demos, podcasts and more within one of the biggest communities of creators out there, SoundCloud has a lot to offer independent artists like you. — Want to learn more? No problem.

Check out our Ultimate SoundCloud Guide to get the inside scoop on everything SoundCloud. ⚡️