We’ve talked before about how to repurpose existing video content into mini video babies, but what we haven’t talked about is exactly where to share them. If you’ve got reworked video content you’re ready to show off, here are 7 great ways to share the love. Here’s the rundown…
7 Places Musicians Should Share Repurposed Video Content
Key Takeaways
- Repurposing video content helps artists create more promotional material from one video.
- Short-form platforms like TikTok and YouTube Shorts increase discovery potential.
- Behind-the-scenes clips and teaser edits can build anticipation before releases.
- Sharing videos across multiple platforms expands your reach.
Spotify Clips
Clips are short, under 30-second vertical videos on Spotify where you can hype up an upcoming release, promote an album or single, share stories about your music and influence fans to go deeper into everything you have to offer. You can upload these directly through Spotify for Artists and they’ll be attached to your artist profile. You can even tag Clips to your new track or album so fans can check it out right there.
Spotify Canvas
This one isn’t brand new, but it’s become the new age of album artwork. This is that visual, looping visual that you can add to each of your releases on Spotify that plays while users listen.
If you’re planning to distribute your music videos beyond social media, it’s also important to make sure your visuals are delivered to the right platforms. Professional music video distribution helps artists place their videos on outlets like VEVO, Apple Music, and other platforms where fans discover new visuals.
YouTube Shorts
There’s a new TikTok competitor on the scene, and it’s called YouTube Shorts. With 50 BILLION views a day, YouTube Shorts is a great place for artists (or labels, too!) to get more traction on your videos. To use it, all you have to do is open up the YouTube app you already have on your smartphone, scroll down and you’ll see a “Shorts” section below.
Big names like The 1975 and Shakira have both used YouTube Shorts to engage with their fans by hyping up upcoming releases, sharing clips from their music videos, clips from interviews, lyric videos and so much more. If you already have repurposed video babies in your arsenal just waiting to be shared, this is a great place to do it.
TikTok
You already knew this one was coming. It’s undeniable that TikTok has given many up and coming artists a chance at major exposure with its very loving algorithm. — Back in 2019, we announced our own partnership with TikTok which allows our clients to deliver their tracks onto TikTok for its millions of creators (including you) to use in their videos. This offers an amazing opportunity for our clients to spread their music through one of the most popular apps in the world, with us to guide them along. — Check out “How To Get Your Music On TikTok” to learn exactly how to do it, step-by-step.
With this, you can share content from music videos and use your sound on the app to drive streams and engagement to your music.
Need some inspiration? Try this:
- While you’re working on that new music video, take behind-the-scenes clips during the process or cut larger videos into smaller clips after you’re done. With these, you can tease final cuts of the video by posting them on TikTok, as a Reel, or wherever else you desire, before the launch date.
- You can do this by using captions like, “Coming Soon… 👀” with the launch date worked in. You can even link to Spotify for presaves, YouTube premieres, or wherever else they can find your music once it comes out.
Quick Tip: If you want to learn more about promoting your music through TikTok, check out this post for tons of ideas to help you out.
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It’s no secret that short-form videos have taken over the digital space. Instagram is the perfect place to post videos in a less saturated space, create versatile content, and engage with your audience on Instagram at the same time. On Instagram, Reels and Stories are favored by the algorithm and consequently, they get more exposure than any other feature on the platform. As an artist, you can use these to your advantage.
According to Instagram, the best way to make sure your videos on the platform get recommended to a wider audience is to:
- Optimize your video content to be viewed full-screen and vertically. (This means using high-resolution, 9 x 16 vertical videos with no borders, where text does not cover the majority of the screen.)
- Keep it short. In order to be recommended, your content has to be 90 seconds or less.
- Make a good first impression. Pull the viewer in within the first 3 seconds and keep them interested the whole time.
- Don’t post reels that contain watermarks, that are blurry or otherwise low quality.
Need some ideas? Check out “Instagram Reel Ideas To Engage Your Fans Right Now” to get the creative juices flowing.
On Facebook, you can post both short and long-form content. That means you have options when it comes to what you want to share, and how much you can post without overloading your audience. Whether you want to post full music videos or your repurposed mini videos, you can do it on Facebook. — To help you out, Facebook has a whole best practices sheet that tells you exactly how to optimize your efforts right here.
As you already know, Facebook and YouTube are two of the most influential video sharing platforms. Whether you are trying to promote a music video, behind-the-scenes recording session, or tour footage, you’ve probably came to the crossing point of trying to decide which platform is better for your video. While there is no definitive answer, we wrote a post to help you decide which one is better for you.
- Check out, “Top 3 Differences Between Facebook and YouTube Videos” to learn everything you need to know.
Your Website
If you have a space for video on your official website, it doesn’t hurt to add your new content here as well. It not only helps you get more eyes on it, but it also keeps people on your site for longer. In addition, you should always practice funneling those fans onto your other platforms through smart linking when you post on any socials. Through something like Linktree, you can put one link in your bio that goes to everything you have instead of having a million separate links. Always make it as easy as possible for people to find more!
In Conclusion…
You work hard to create the most creative and badass music videos you can, so why not make the most of it? One music video has the potential to fuel a hundred other amazing videos for your fans. From behind-the-scenes clips and sneak peeks to creative reworks of your favorite scenes, there’s so much you can do with one great video. Once you’ve got your new video babies ready to go, it’s time to share away and let them spread like wildfire! Whether you decide to try these platforms or not, I wish you the best of luck.
FAQ: Repurposing Video Content for Musicians
What is repurposed video content?
Repurposed video content is when artists take existing footage, such as music videos, behind-the-scenes clips, interviews, or performances, and turn them into shorter videos for different platforms like TikTok, Instagram Reels, or YouTube Shorts.
Why should musicians repurpose video content?
Repurposing video content allows artists to create more promotional material without starting from scratch. One music video can generate dozens of smaller clips that help promote the song across multiple platforms.
What platforms are best for short-form video promotion?
Platforms like TikTok, YouTube Shorts, Instagram Reels, and Spotify Clips are some of the best places to share short-form video content because they prioritize discovery and algorithmic recommendations.
How long should repurposed video clips be?
Short-form clips typically perform best between 5 and 30 seconds depending on the platform. These shorter clips are easier for audiences to consume and share.
Can repurposed video content help promote a music release?
Yes. Repurposed clips can build anticipation before a release, promote a new music video, and keep fans engaged after launch by continuing to share content across platforms.
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In the meantime, we have a couple other great resources on repurposed content you don’t want to miss. Check them out below…
- 8 Types of Repurposed Content You Can Create From Your Music Video
- How to Repurpose Video Content Across Social Media Platforms
Enjoy!
