Everything You Need To Know About Spotify’s Campaign Kit

When it comes to promoting your music, having the right tools can make all the difference. Spotify’s Campaign Kit is here to help you take your marketing game to the next level. Ready to see how it can work for you? Let’s dive in…

Everything You Need To Know About Spotify’s Campaign Kit

About Campaign Kit

Traditional marketing tools like social media ads and billboards can be expensive, hard to target, and disconnected from how audiences truly engage with music. Campaign Kit solves these issues by bringing together Spotify’s purpose-built campaign tools like playlist pitching, Discovery Mode, Marquee, and Showcase under one unified resource.

Whether you’re gearing up for a big release or just dropped your latest track, Spotify’s Campaign Kit is a killer resource built with independent artists in mind.

Think of it as your one-stop shop for creating eye-catching content that connects with fans and gets them streaming. From customizable templates to practical tips, the Campaign Kit is like having a marketing team in your back pocket—minus the hefty price tag.

What’s included?

1. Playlist Pitching: simplifies the process of getting your music in front of Spotify’s playlist editors who curate influential lists like Rap Caviar, Today’s Top Hits, and Fresh Finds. By submitting your unreleased tracks for consideration, you have a chance to be featured! (Plus, it’s free and available to every artist.)
2. Discovery Mode: helps you expand the reach of your tracks within personalized playlists with no upfront cost. Just select the songs you want to prioritize, and Spotify will use that information to introduce your music to listeners who are most likely to connect with it.
3. Marquee: grabs listeners’ attention with a full-screen, sponsored recommendation of your new release right when they open the Spotify app. When users click on a Marquee, they’re directed straight to your release, where they can save or dive into your music.
4. Showcase: allows you to promote your tracks with a mobile banner at the top of Spotify’s Home. This prime placement ensures your music is seen by potential fans as they decide what to play next. Showcase is perfect for spotlighting new releases, catalog tracks for special occasions, or even for building buzz for a tour or celebrating a viral moment.

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The tools within Campaign Kit are designed to be used together to help you meet your goals. With them, you get customizable assets like pre-made templates for singles, albums, playlists, and tours, as well as tools for creating eye-catching graphics, social media posts, and ads. The assets are optimized for popular platforms like Instagram, TikTok, Facebook, and Twitter, ensuring your content looks polished and platform-ready.

To help you make the most of these tools, the Campaign Kit also offers practical tips and best practices for engaging fans during key moments, such as album drops, live events, or playlist features. Plus, they provide localized templates, helping you adapt your promotions to different languages and regional audiences. Additionally, direct links and QR codes are included to drive traffic straight to your Spotify page or other relevant sites, making it easier than ever to connect with listeners.

Want an inside look? Check out their Masterclass below…

With these tools, you can bring your music to new audiences all over the world through one of the biggest platforms in the game. From playlist pitching to spotlighting releases, each feature is crafted to help you boost visibility, grow your fanbase, and drive deeper engagement.

Ready to try it out for yourself?

To get started with Campaign Kit, follow these steps:

• Log in to artists.spotify.com
• Go to the Campaigns tab
• Select Marquee and Showcase
• Click + Create Campaign

That’s it! — Try it out today and see just how far your music can go.

To learn more about Spotify’s Campaign Kit, click here. 

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